How to Frame the Future

With today’s pace of change and innovation, new technologies, services, startups, and constant chaos - one of the most common asks is to how do we make sense of it all? What will stand out? What should we invest on? Here’s a short video I presented at the Digiday Agency Innovation Camp on how to reframe the problem, simplify the statement, and create a framework to explain the future.

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5 must-have marketing tools for the lean startup

  • MailChimpNothing beats the measurement and attribution capabilities for multiple lists for the price. Your startup more than likely doesn’t overkill nurturing capabilities that expensive solutions have. Use third-party integrations with SalesForce to associate email campaigns with lifecycle and behavior groups of your users/customers.
  • RapportiveKnow everything about a potential partner from a pane in Gmail. Instant connectivity to Facebook, LinkedIn, and Crunchbase with contacts is awesome for quick update on partners, customers and prospects. It also makes Gmail a must-have email solution for your business – can you imagine going back to Outlook, Zimbra, or some other client?
  • YeswareDid anyone actually read your email? When? Yesware provides updates you when a sent email has been opened. Not only is Yesware addictive, it helps you to understand strategically which emails deliver a true ‘reply’ and plan follow ups more effectively. And it too integrates with SalesForce.
  • TraackrFinding influencers is important but crafting the right message for engagement is even better. Traackr is an awesome SaaS solution for identifying influencers in specific domains. The company’s “A-List” feature helps to make each engagement with a potential influencer successful with content and keyword analysis.
  • TweetReachHow can you truly put a KPI on awareness? You can’t, but you can get close. Tweet Reach helps you measure the twitter reach of your blog content and mentions over the internet, while identifying twitter influencers that accelerated its reach.

Sky's Talking Windows - How to ruin a great technology

Often innovation finds a series of technologies, repurposes them, mashes them up, and creates an incredible new experience; other times, it ruins them.

Over the past couple of years, a new type of speaker has been emerging: a portable vibration speaker that can turn any surface into speakers, like the TruPulse, EpiShock, or many others.

Apparently Sky Go came up with a great idea: to use sound as a medium by enabling windows at subways or trains. They called it, the Talking Window Ads. The idea is actually really good, but if you watch the video below, you’d find that the implementation - not so much. You tell me: who would like to be unexpectedly interrupted, likely when you’re trying to sleep, with a voice trying to sell you Sky Go?

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Viral Video Friday: Google - Real World as Irritating as the Internet

Google Analytics has put together a series of videos demonstrating what poor Web design can do to an online commerce site - situations we’d never put up in real life.

Produced by Google’s in-house video agency in the UK, all the spots have the absurdity of a Monty Python skit. It seems weird for Google to be dissing online search and e-commerce, but here it serves the greater goal of telling people to learn more about their customers via Analytics. And in this case, it’s funny ‘cause it’s true.

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10 emerging technology companies to watch in 2013

Lux Research has put together a group of cutting-edge emerging technology companies to watch in 2013, mostly energy tech.

1). Beta Renewables: A $350 million joint venture between Gruppo Mossi & Ghisolfi and TPG, Italian company Beta Renewables is scaling up a commercial cellulosic ethanol factory, which it began operating in the fourth quarter of 2012 in Italy. The plant is supposed to eventually make 20 million gallons of cellulosic ethanol per year, starting from an initial volume of 40,000 tons. Beta Renewables uses enzymes to break down non-food biomass and then uses a fermentation process to turn it into biofuels.

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