Organizations of the Future - Part 4 - The Vision for the Restaurant of the Future

Organizations of the Future - Part 4 - The Vision for the Restaurant of the Future

In part 1 we defined Digital Darwinism and the Coefficient of Adaptability, in part 2 we discussed the MTP, part 3 we deep dived into scenario planning, plausible futures and new entrants, and now we’re going to bring it together an envision the future of the restaurant.

Invest in the future of personalized nutrition, which resides in the future of the quantified self and future of food processing, manufacturing, and fulfillment.

Imagine a future where you could know everything about your body, including natural composition, but also real-time need state. Here’s a list of a few fast-moving trends that will enable that, all riding Moore’s law by doubling their price-performance every 9 to 18 months.

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Organizations of the Future - Part 3 - Scenario Planning for the Restaurant of the Future

Organizations of the Future - Part 3 - Scenario Planning for the Restaurant of the Future

In part 1 we defined Digital Darwinism and the Coefficient of Adaptability, and in part 2 we discussed the MTP. Now let’s deep dive into scenario planning.

Scenario Planning

Scenario Planning is the process of anticipating possible futures by generating actionable insights through the creation a small set of scenarios for an organization’s future environment that are:

  • Relevant to critical business decisions
  • Distinct
  • Individually realistic and believable
  • Together cover the breadth of relevant uncertainties
    Scenarios are visions of alternative plausible futures.

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Organizations of the Future - Part 2 - The MTP

Organizations of the Future - Part 2 - The MTP

In part 1 we defined Digital Darwinism and the Coefficient of Adaptability. Now let’s deep dive into the MTP.

One of the most critical aspects of any successful company is to have great Mission, Vision, and Culture. There are many good articles about this, like [Execution Eats Strategy], [Culture Trumps Strategy], but today’s let’s talk about having a great vision.

A vision statement is a declaration of an organization’s objectives, ideally based on economic foresight, intended to guide its internal decision-making.

An MTP stands for a massive transformative purpose. If you ever read the book Built To Last by Jim Collins and Jerry Poras, it’s like a BHAG with purpose. It’s the higher, aspirational purpose of the organization.

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Organizations of the Future - Part 1 - Digital Darwinism and the Coefficient of Adaptability

Organizations of the Future - Part 1 - Digital Darwinism and the Coefficient of Adaptability

The following is the first part of a multi-part series covering organizations of the future, covering vision, strategy, organization design, operational model, and culture.

The latest digital buzz is Digital Transformation, defined as the profound and accelerating transformation of business activities, processes, competencies and models to fully leverage the changes and opportunities of digital technologies and their impact across society in a strategic and prioritized way.

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How to Frame the Future

With today’s pace of change and innovation, new technologies, services, startups, and constant chaos - one of the most common asks is to how do we make sense of it all? What will stand out? What should we invest on? Here’s a short video I presented at the Digiday Agency Innovation Camp on how to reframe the problem, simplify the statement, and create a framework to explain the future.

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5 must-have marketing tools for the lean startup

  • MailChimpNothing beats the measurement and attribution capabilities for multiple lists for the price. Your startup more than likely doesn’t overkill nurturing capabilities that expensive solutions have. Use third-party integrations with SalesForce to associate email campaigns with lifecycle and behavior groups of your users/customers.
  • RapportiveKnow everything about a potential partner from a pane in Gmail. Instant connectivity to Facebook, LinkedIn, and Crunchbase with contacts is awesome for quick update on partners, customers and prospects. It also makes Gmail a must-have email solution for your business – can you imagine going back to Outlook, Zimbra, or some other client?
  • YeswareDid anyone actually read your email? When? Yesware provides updates you when a sent email has been opened. Not only is Yesware addictive, it helps you to understand strategically which emails deliver a true ‘reply’ and plan follow ups more effectively. And it too integrates with SalesForce.
  • TraackrFinding influencers is important but crafting the right message for engagement is even better. Traackr is an awesome SaaS solution for identifying influencers in specific domains. The company’s “A-List” feature helps to make each engagement with a potential influencer successful with content and keyword analysis.
  • TweetReachHow can you truly put a KPI on awareness? You can’t, but you can get close. Tweet Reach helps you measure the twitter reach of your blog content and mentions over the internet, while identifying twitter influencers that accelerated its reach.

Sky's Talking Windows - How to ruin a great technology

Often innovation finds a series of technologies, repurposes them, mashes them up, and creates an incredible new experience; other times, it ruins them.

Over the past couple of years, a new type of speaker has been emerging: a portable vibration speaker that can turn any surface into speakers, like the TruPulse, EpiShock, or many others.

Apparently Sky Go came up with a great idea: to use sound as a medium by enabling windows at subways or trains. They called it, the Talking Window Ads. The idea is actually really good, but if you watch the video below, you’d find that the implementation - not so much. You tell me: who would like to be unexpectedly interrupted, likely when you’re trying to sleep, with a voice trying to sell you Sky Go?

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