Microsoft new ad: I'm a PC and I've been made into a stereotype

Microsoft’s new ads begin with company employee Sean Siller — who looks a whole lot like John Hodgman, the actor who plays the PC in Apple’s ads — saying “I’m a PC and I’ve been made into a stereotype”, directly targeting Apple. It’s an interesting strategy attacking directly Apple’s implication that Mac is cool and PC’s are boring…

The ad shows a variety of people representing PC’s, which is part of the new image Microsoft is pushing for: Windows is everywhere, every person, every medium, every device, using a few new tags lines like “Windows without Walls” and “Windows: Life without walls”.

[caption id=”attachment_410” align=”alignnone” width=”300” caption=”windows: life without walls. Another facet of the campaign tries to play up the notion that Windows works across multiple devices, from desktop PC, to laptop, to phone.”]windows: life without walls[/caption]

[caption id=”attachment_411” align=”alignnone” width=”300” caption=”The print portion of Microsoft's new ad campaign characterizes the Mac vs. PC debate as an epic struggle between "Windows vs. Walls"”]The print portion of Microsoft[/caption]