With today’s pace of change and innovation, new technologies, services, startups, and constant chaos - one of the most common asks is to how do we make sense of it all? What will stand out? What should we invest on? Here’s a short video I presented at the Digiday Agency Innovation Camp on how to reframe the problem, simplify the statement, and create a framework to explain the future.
read morePrior to mentoring at the Agency Innovation Camp, Digiday interviewed me asking me about hiring talent, emerging technology, and futurism. Was a fun interview and I recommend it for every young talent at the agency word - hope you enjoy.
read moreOften innovation finds a series of technologies, repurposes them, mashes them up, and creates an incredible new experience; other times, it ruins them.
Over the past couple of years, a new type of speaker has been emerging: a portable vibration speaker that can turn any surface into speakers, like the TruPulse , EpiShock , or many others.
Apparently Sky Go came up with a great idea: to use sound as a medium by enabling windows at subways or trains. They called it, the Talking Window Ads . The idea is actually really good, but if you watch the video below, you’d find that the implementation - not so much. You tell me: who would like to be unexpectedly interrupted, likely when you’re trying to sleep, with a voice trying to sell you Sky Go?
read moreOfficial GoDaddy.com Commercial just went live, featuring Smart meets Sexy with Bar Refaeli kissing some nerd dude. The video will go viral, but it’s such as lame advert … GoDaddy is giving their ad agency way too much power …
read moreGoogle Analytics has put together a series of videos demonstrating what poor Web design can do to an online commerce site - situations we’d never put up in real life.
Produced by Google’s in-house video agency in the UK, all the spots have the absurdity of a Monty Python skit. It seems weird for Google to be dissing online search and e-commerce, but here it serves the greater goal of telling people to learn more about their customers via Analytics. And in this case, it’s funny ‘cause it’s true.
read moreToday’s ad of the day features two greats from the sports world: Lakers player Kobe Bryant and Barcelona soccer star Lionel Messi. The Turkish Airline spot shows Bryant and Messi trying their hardest to win the attention of a little boy looking for an autograph.
For those who know me, I’ve been a Barça fan for over 20 years, so Messi should win hands down …
¡Visca Barça!
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