Posts related to Consumer Trends

How Technology Changes Us

After my World After Advertising keynote , I had a great interview by Horizon which came out in a print edition back in March 2011. I took me some time to get in translated, but it was totally worth the wait – they did a great job capturing SapientNitro’s thinking on marketing, media, and technology.


SapientNitro mastermind Rob Gonda talks about marketing in the digital age and the declining importance of mass media By Santiago Campillo-Lundbeck

At the World After Advertising conference in Düsseldorf, Rob Gonda tried to shock the public by saying that traditional advertising is dead. In an interview, though, Gonda, who is SapientNitro’s Global Head of Creative Technology, gave us a more complex picture of the communication revolution sparked off by the internet and how marketing has to respond.

Horizon: Your job is to find opportunities worldwide for SapientNitro to creatively use technology in marketing. Why has technology become a strategic issue in digital marketing all of a sudden?

RG: People’s relationship with technology is the critical issue. Technology changes our habits and so it’s only logical that technology also changes the way we see brands. Technology puts new filters between customers and brands.

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Google to Unveil Cloud Music Service

Google Inc. is preparing as early as Tuesday to unveil a new online music service similar to a service recently launched by Amazon.com Inc., according to people familiar with the matter, a move that escalates the battle to create the next generation of Internet businesses for storing and listening to music. Google, like Amazon, hasn’t secured licenses from the four major recorded-music companies, according to these people, and is likely to include a system that functions much like a remote hard drive.

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Google Instant Search disrupts SEO

Google announced and released instant search today, a feature that combines instant dynamic results with predictions to instantly populate the page with results as you type.

  • Dynamic Results - Google dynamically displays relevant search results as you type so you can quickly interact and click through to the web content you need.
  • Predictions - One of the key technologies in Google Instant is that we predict the rest of your query (in light gray text) before you finish typing. See what you need? Stop typing, look down and find what you’re looking for.
  • Scroll to search - Scroll through predictions and see results instantly for each as you arrow down. Here’s a video that explains Google Instant in greater depth:

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Facebook Places Photo Memories Coming Soon

Perhaps one of the best features of Facebook Places was not released with the initial launch … Looking back at the Facebook Places official video , the most compelling selling point is that Facebook helps you digitalize your memories. The fact that you can geo-tag and timestamp photos, videos, and comments, allows you to live back any memories, knowing what you saw, how you felt, who you were with …

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The Apple iTV Experience

Current predictions: Apple will launch a new iOS based device priced at $99 The iTV will only have 16Gb of Flash based storage It will mainly stream content from a local computer or the cloud It’s only capable of 720p as opposed to 1080p Apple is negotiating 99 cents rentals, down from $1.99 to $2.99, or even higher for HD. This will also apply for iPhone, iTouch, and iPad content consumption.

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Official Facebook Places Video

Check out the official teaser video for Facebook places. What I really love about it is that it maps exactly to SapientNitro’s PoV on the space-time continuum for experience mapping; in layman terms what we believe is that every moment should cross space and time. A moment crosses spacewhen multiple people in different locations can live the same moment .. for example, you share a live video feed, lifecast, share status updates, photos, and your friends all over the world can interact with this content in real time.

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