Omma Mobile Panel: Mobile Web Vs. Mobile Apps

I had the pleasure to moderate a panel for Omma mobile in October with a nice talented group of experts: Panelist | Jeannette Kocsis, SVP Digital Marketing, Harte-Hanks, Inc. Jeannette_Kocsis@harte-hanks.com Panelist | Ujjal Kohli, CEO, Rhythm Media lisa@rhythmnewmedia.com Panelist | Kyle Outlaw, UX lead, Razorfish kyle.outlaw@razorfish.com Panelist | Ken Willner, CEO of Zumobi ken.willner@zumobi.com Panelist | Jamie Wells, Director, Global Trade Marketing, Microsoft Mobile Advertising jawells@microsoft.com Moderator | Rob Gonda, Director of Digital Strategy & Innovation, Sapient rgonda@sapient.

Free Social Media Monitoring Tools

Part 1 / 2 of free social media monitoring and measuring tools list: list of tools to be used in techniques described on Part 2 / 2 - Free Social Media Monitoring Techniques – interactive marketing blog special.

Free Social Network

• Facebook Insights - free social network Insights Tool

Brand Overviews

• HowSociable? - A simple, free, tool that can measure the visibility of your brand on the web across 22 metrics
• Addict-o-matic - A nice search engine that aggregates rss feeds, allowing you to quickly see the areas where a brand is lacking in presence
• socialmention - A social media search engine offering searches across individual platforms (eg blogs, microblogs) or all, together with a ‘social rank’ score. Whether or not the score is transparent enough to be meaningful is open to debate.

Blog Search Tools

• TECHNORATI Search - Technorati’s new search interface. Use it to find top blogs based upon inbound links only.
• TECHNORATI Advanced - Technorati’s advanced search page allows you to search for blogs (rather than posts) based on tags.
• Google Blog Search - Google’s index of blog posts. The advanced search tab allows you to search based on additional criteria. Very good for searching between specific dates.
• IceRocket - Blog search tool that also graph-ifies!
• BlogPulse - Search for blog posts by keyword. Developed by Nielsen BuzzMetrics.

Free Social Media Monitoring Techniques

Part 2 / 2 of free social media monitoring and measurement: techniques to be used with tools on this page or any tool on Part 1 / 2 - Free Social Media Monitoring Tools – interactive marketing blog special.

We’ve previously posted why social media analysis tools are important , and ever since I’ve been trying a bunch on them and our shortlist includes Visible Technologies, Techrigy SM2, Converseon, and Collective Intellect on the high end, and trackur and BrandsEye on the mid/low end ..  I will post a nice comparisson later this week.

However, those are very expensive tools for personal use and small businesses, so what I usually do as a free easy to use solution is set up a bunch of free services and aggregate them using Google Reader.

Twitter will not kill Google

So John Borthwick (former AOL exec) woke up bored yesterday and thought, you know what, let’s make some noise and see what happens if I predict that Twitter will kill Google … so props to Borthwick, he’s completely off, he knows it, but it got tons of people talking about micro-blogging, real time search, social media, and the future of search … so here’s my take.

Google is not going anywhere … People have been predicting that Google will go down for years, but they’re still the best company out there, in terms of financial stability, innovation, culture, and business strategy … Google has 81.5% of search engine market share:

YouTube as a discussion destination

Guitar virtuoso Joe Satriani has sued Coldplay for copyright infringement over claims that their hit single, Viva La Vida, used “substantial original portions” of his song If I Could Fly from 2004, seeking damages for “any and all profits.” The lawsuit has been filed in Los Angeles federal court.

Chris Martin has said: “We’re definitely good, but I don’t think you can say we’re that original. I regard us as being incredibly good plagiarists.” I bet he wishes he hadn’t said that now…

Information Everywhere: 2d Visual and Audio Barcodes

Consumers want information everywhere and at all times: from access to their service accounts on phone IVRs, main portals, social networks, and mobile devices, to identifying music with programs such as Verizon’s V Cast Song ID, or iPhone apps such as midomi and shazam. The latest trend is to allow the consumer to easily retrieve additional information on anything they want, lately commercialized using Matrix codes, also known as two-dimensional bar codes.

The most popular matrix code is a QR Code , created by Japanese corporation Denso-Wave in 1994. The “QR” is derived from “Quick Response”, as the creator intended the code to allow its contents to be decoded at high speed. QR Codes are common in Japan, where they are currently the most popular type of two dimensional codes.

QR Codes are used in a broad context, including both commercial tracking applications and convenience-oriented applications aimed at mobile phone users (known as mobile tagging). QR Codes storing addresses and URLs may appear in magazines, on signs, buses, business cards or just about any object that users might need information about. Users with a camera phone equipped with the correct reader software can scan the image of the QR Code causing the phone’s browser to launch and redirect to the programmed URL. This act of linking from physical world objects is known as a hardlink or physical world hyperlinks. Users can also generate and print their own QR Code for others to scan and use by visiting one of several free QR Code generating sites.