Awesome hack by StinkDigital - they setup a Nike+ FuelBand to measure the “health” of their twitter account. It’s been rigged up via an Arduino board and motor kit to read #TweetFuel tagged tweets, digesting each tweeters followers, along with total retweets and mentions to power the spins of the Nike+ FuelBand, ultimately measuring the health of their own Twitter Feed.read more
Posts related to Cutting Edge Media
Ever heard of diminished reality? It’s much like the augmented reality, except instead of using computers to add visuals, it’s about taking things out in real time.
That easy enough with a still image, perhaps, but not so simple with video… Technical University of Ilmenau’s figured it out, just draw a circle around the object you want to disappear and it practically disappears as the image synthesizer reduces the quality of the image drastically, removes your target and re-enhances in just 40 milliseconds per frame, using object tracking algorithms and guesswork to maintain the illusion as a camera moves around in 3D space. The framework’s presently running on Windows, but the team says they have plans to port it to Android soon.read more
This is a smart move on Coke’s end. Everyone knows that Coke mainly targets teens, and what if instead of marketing to teens, you get teens come to you, promote you, share, chat, and advocate your brand? Dream came true … Coke organized this experimental amazing hangout villa they called The Coca Cola Village. They’ve been doing it for a few years, or at least I found videos from 2008 and 2009.read more
Sony comes out with a new spin to 3d projection, now in Madrid. Instead of going all fancy with braking and shattering buildings, they went with a simple elegant experiences that is cool not only because it’s about 3d soccer experience just in time for the world cup, not only because it’s the first one with real 3d illustrations, but also because they make use of the building’s doors and windows to make it seem more real … it seems like the building is part of it, not just a massive projection area.read more
I’ve always been wondered by how brands are not just using anything as media, like plazas, buildings, the sky … but it’s actually happening … within the past month, first Samsung and then BMW using 3d projection mapping to display a full HD3D display on top of buildings. I don’t know the laws and regulations for it, but I’m sure there are some, otherwise we would see add projected on every building - ad saturation.
Samsung introduced 3d projections in Amsterdam to promote their new to-be-launched 3d tv’s. I would love to get one for the world cup, but I could only hope.read more
The seemingly endless media and industry fawning over Twitter has lead to the widespread debate over the merits of real-time search and the future of the search industry. Yes, Twitter is an amazing service that allows people to share their thoughts, however poignant, painful or pointless, on events as they happen. However, the hype is reaching a fever pitch only exacerbated by Google acquisition rumors. With that in mind, it’s time to try and figure out exactly where this wonderful new medium belongs in the world of search.