Everyone by now must have had a discussion about future of books, magazines, newspapers, etc. You’ve probably seen Wired on the iPad , the Sports Illustrated Tablet Demo , any many more.
IDEO , respected company for their innovation and product design, came up with 3 concepts for the future of the book.
read moreAt its Open Innovation Experiment, Swedish software technology and design company TAT (The Astonishing Tribe) released a spectacular video showing a glimpse of possible screen technology of the future. They predict that we will have malleable screens, screens that are built into mirrors connected with Wi-Fi, e-ink touch screens and several others that can only be imagined at the moment. Take a look at their video to see this inspired view of what comes next:
read morePerhaps one of the best features of Facebook Places was not released with the initial launch … Looking back at the Facebook Places official video , the most compelling selling point is that Facebook helps you digitalize your memories. The fact that you can geo-tag and timestamp photos, videos, and comments, allows you to live back any memories, knowing what you saw, how you felt, who you were with …
read moreConsumers want information everywhere and at all times: from access to their service accounts on phone IVRs, main portals, social networks, and mobile devices, to identifying music with programs such as Verizon’s V Cast Song ID, or iPhone apps such as midomi and shazam. The latest trend is to allow the consumer to easily retrieve additional information on anything they want, lately commercialized using Matrix codes, also known as two-dimensional bar codes.
The most popular matrix code is a QR Code
, created by Japanese corporation Denso-Wave in 1994. The “QR” is derived from “Quick Response”, as the creator intended the code to allow its contents to be decoded at high speed. QR Codes are common in Japan, where they are currently the most popular type of two dimensional codes.
QR Codes are used in a broad context, including both commercial tracking applications and convenience-oriented applications aimed at mobile phone users (known as mobile tagging). QR Codes storing addresses and URLs may appear in magazines, on signs, buses, business cards or just about any object that users might need information about. Users with a camera phone equipped with the correct reader software can scan the image of the QR Code causing the phone’s browser to launch and redirect to the programmed URL. This act of linking from physical world objects is known as a hardlink or physical world hyperlinks. Users can also generate and print their own QR Code for others to scan and use by visiting one of several free QR Code generating sites.
read moreImagine a world where advertising is so targeted that it is actually welcomed by the users. I know, most users don’t like any types of ads; it is understandable nowadays, since publishers try to squeeze ads anywhere and everywhere they can… there are multiple types of ads: disruptive (try to force the ad thru), user initiated (user has to show some interest), brand placement (brands in movies or games); and there is also the relevance of the ad… Targeted ads are important and effective for advertisers, but also more pleasant for the consumers.
read moreI decided to create this new section where we can post the latest innovations in the advertising and technology realms and our vision and dreams for future years. Please provide feedback, as this section is definitely prominent for opinions and discussions. Let me get it started with a few thoughts on behavioral targeted advertising .
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