Value of marketing bookmarklet?

The Digital Buzz blog posted today a new campaign by M&M called M&M’s Internet Invasion Game . The game was “developed” by BBDO Denmark , and there are tons of learnings we could get out of this. 1. The M&M’s Space Heroes is actually a straight up copy of the Kick Ass bookmarklet by Erik Andersson, also covered by Wired among other respectable publications. BBDO’s code acknowledges it was inspired by it, though it’s just a copy with new graphics.

Viral Video Friday – TippExperience

A recent YouTube video ad for ink correction fluid brand Tipp-Ex allows offers a custom, interactive experience to viewers based on the product’s key functionality – allowing you to correct your original intention, or to change your mind. The video’s co-protagonist – a hunter/camper – is about to shoot a bear at his campsite, when he instead decides to use Tipp-Ex (taking it from the ad unit next to video) to correct the word ’shoots’ in the video title bar, and instead allow you to instruct what the hunter should do to the bear.

It’s basically Subservient Chicken all over again – well, a lot more basic, but same idea –  but with a YouTube spin. It has more than 50 different endings: dances with, sings with, talks to, hugs, draws, fights, doesn’t shoot, is shot by, loves, kisses, fucks, pisses with, sleeps with, eats, watches TV with, swims with, plays with, shakes hand with, buys, takes a photo of, fishes with, drinks with, rides, plays football with, spanks, farts, is cooked by, breakdances with, cuts, does nothing with, high fives, smokes with, moonwalks with, washes, jumps with, tickles, shows his ass to, seduces.

The Apple iTV Experience

Current predictions: Apple will launch a new iOS based device priced at $99 The iTV will only have 16Gb of Flash based storage It will mainly stream content from a local computer or the cloud It’s only capable of 720p as opposed to 1080p Apple is negotiating 99 cents rentals, down from $1.99 to $2.99, or even higher for HD. This will also apply for iPhone, iTouch, and iPad content consumption.

Stat-tacular Old Spice Case Study by W+K

• Old Spice accounted for 75 percent of conversations in the category in the first three months of 2010. • Half the conversations came from women. • The YouTube/Twitter social media response campaign was “the fastest-growing and most popular interactive campaign in history.” • More people watched its videos in 24 hours than those who watched Obama’s presidential victory speech. (Which most of us can agree is kinda sad.)

Social Media: Are you ready for real-time?

[caption id=“attachment_1104” align=“alignleft” width=“400” caption=“Alabama's Local 15 News Live Twitter Billboard”][/caption] A few days ago I found this shocking blog claiming “Live Twitter News Billboard Leads to Social Media Fail ”… go ahead, read it and see if you agree. First, the fact that they pulled off a digital billboard with live tweets is awesome. So now ask yourself, what was the cause of this event? live tweets? twitter? social media?

Yahoo Adds Behavioral Targeting Features for Search and Display Ads

Yahoo introduced several tools that it says will help marketers target their ads more efficiently at a time when many of them are cutting advertising spending drastically.

1. Search Retargeting for Display Ads – lets advertisers target display advertising based on a user’s search activity. So a user that searches on a term like “sandals” could be served a display ad for footwear elsewhere on Yahoo’s network.
2. Enhanced Retargeting for Display Ads – allows advertisers to deliver dynamically generated display ads across the Yahoo network based on user activity on an advertiser’s site. Going beyond standard site retargeting, the new technology would allow an advertiser to target users who visit an airline website to check offers for flights from SFO-JFK, and serve them a personalized offer for that specific flight when they visit a page within the Yahoo Network.
3. Enhanced Targeting for Search Ads – adds capabilities for Sponsored Search and Content Match ads, including ad scheduling and demographic targeting within search. New features are designed to extend the advertiser’s control over where and when an ad is shown at both the campaign and ad group level, including what time of day and day of the week an advertiser would like campaigns to run (ad scheduling), and what age and gender they’d like to reach (demographic). Advertisers will be able to vary their bids for different segments in order to increase their ability to reach the desired audience.