Posts related to Mobile

Omma Mobile Panel: Mobile Web Vs. Mobile Apps

I had the pleasure to moderate a panel for Omma mobile in October with a nice talented group of experts: Panelist | Jeannette Kocsis, SVP Digital Marketing, Harte-Hanks, Inc. Jeannette_Kocsis@harte-hanks.com Panelist | Ujjal Kohli, CEO, Rhythm Media lisa@rhythmnewmedia.com Panelist | Kyle Outlaw, UX lead, Razorfish kyle.outlaw@razorfish.com Panelist | Ken Willner, CEO of Zumobi ken.willner@zumobi.com Panelist | Jamie Wells, Director, Global Trade Marketing, Microsoft Mobile Advertising jawells@microsoft.com Moderator | Rob Gonda, Director of Digital Strategy & Innovation, Sapient rgonda@sapient.

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MMS For iPhone Is Finally Available

Finally, AT&T’s long-awaited MMS update for the iPhone is finally ready. Just plug your iPhone into iTunes and hit the “Check for Update” button. You should get the dialog message above, saying: “An update to your carrier settings for your iPhone is available. Would you like to download it now?” Hit “Download and Update” and wait a few seconds, then go to your iPhone and launch the Messages app. There should be a little camera icon to the left of the text input box at the bottom.

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Confirmed: Adobe Flash for the iPhone for 2009

adobe flash logoAdobe demoed Flash 10 runtime for mobile back at Adobe Max 2008 on the Android platform, the Windows mobile and the Symbian platform. During the keynote, I remember that Kevin Lynch mentioned that Adobe has been working on Flash for the iPhone without much Apple support …

The ongoing debate over Flash on the iPhone appears to be over after Adobe CEO Shantanu Narayen announced last week at the World Economic Forum that Adobe and Apple are working together in an effort to bring Flash to the iPhone.

While Narayen didn’t answer the question of whether Apple had strengthened its commitment to putting Flash on the iPhone he did point out that the ball was now in Adobe’s court. “We have the developer kit and the onus is now on us,” he said.

During the Bloomberg interview, Narayen said that Adobe plans to have over a million devices shipped by the end of the year that have Flash and he’s not just talking iPhone; the company is working on the Android platform, the Windows mobile and the Symbian platform.

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Information Everywhere: 2d Visual and Audio Barcodes

Consumers want information everywhere and at all times: from access to their service accounts on phone IVRs, main portals, social networks, and mobile devices, to identifying music with programs such as Verizon’s V Cast Song ID, or iPhone apps such as midomi and shazam. The latest trend is to allow the consumer to easily retrieve additional information on anything they want, lately commercialized using Matrix codes, also known as two-dimensional bar codes.

The most popular matrix code is a QR Code , created by Japanese corporation Denso-Wave in 1994. The “QR” is derived from “Quick Response”, as the creator intended the code to allow its contents to be decoded at high speed. QR Codes are common in Japan, where they are currently the most popular type of two dimensional codes.

QR Codes are used in a broad context, including both commercial tracking applications and convenience-oriented applications aimed at mobile phone users (known as mobile tagging). QR Codes storing addresses and URLs may appear in magazines, on signs, buses, business cards or just about any object that users might need information about. Users with a camera phone equipped with the correct reader software can scan the image of the QR Code causing the phone’s browser to launch and redirect to the programmed URL. This act of linking from physical world objects is known as a hardlink or physical world hyperlinks. Users can also generate and print their own QR Code for others to scan and use by visiting one of several free QR Code generating sites.

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iPhone vs G1

The iPhone obviously had a huge impact on the smartphone market selling over 1MM phones on its opening weekend,  but on top of that it also created buzz on the smartphone market and all those people who also wanted a smartphone but not necessarily an iPhone or switching to AT&T are looking around for alternatives… Blackberry stock doubled, Verizon came out with the Voyager, and now T-Mobile with the G1. So would the G1 compete with the iPhone? Experts say that the G1 will sell 400,000 phones before the end of the year … not an impressive number, but then again, t mobile is tiny compared to AT&T. The main difference with Android and the iPhone, and that Android has all its numbers combined – all carriers, all brands, all models – and the iPhone is just one.

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