Future Trends

The Future of Mobile Payments [Infographic]

As smartphone vendors and mobile operators shift their strategies to incorporate wireless payment technologies into mobile phones, consumers will soon be able to drop their wallet and carry every piece of important payment information on their handset.

NFC is already starting to be built into a range of Android smartphones, RIM and Nokia have committed to the technology and Apple is reportedly adding the contactless technology to its new iOS devices. GPlus has created an infographic detailing how NFC will replace our wallets and shows how companies are set to revolutionise the way we shop.

This infographic is focused mainly in the US, and it should be very interesting to see if Google Wallets would add more credit cards, and what ISIS has really planned as it gains support from all the major carriers.

Security has to evolve, new types of fraud and nfc sniffing will arise, and along with mobile merchant payments – we should keep a close eye on peer to peer money transfer that will enable the second market and shadow economies.

Cannes Review > Beyond the Horizon

Monday, 20 June. Review for Beyond the Horizon by PHD, presented by Mark Holden , Global Strategy and Planning Director.

Intro:
The session was consistent with the overall 2011 theme of marketing technology – the role of technology impact in advertising, marketing, and customer experience. Mark did a great job describing a bunch of new tech and putting them in perspective of why they matter for the new consumer.

He opened up stating that there are 1.2 billion people in social networks – no surprise, but the next 1 billion will enter through mobile. We all knew how important mobile is, this is just a reassurance.

Next he explained that what drives technology is us, individuals, humanity. Technology is a human invention to solve human problems, being driven strictly by human needs. Therefore, technology is a consequence of human needs and desires – and what is driving humans? What drives humanity is need for abundance: we want everything, everyone, everywhere – and we won’t stop until we get it.

Following the intro, Mark jumped into multiple categories of technical innovations, grouped by infrastructure, interface, and internet. Read More…

The World After Advertising

I was asked to give the opening keynote at The World After Advertising conference in Düsseldorf, Germany, back in November 2010; where I presented a PoV on the future of advertising and the digital landscape – focusing heavily on user experience driven by data & technology.

The keynote covers relations between people and brands, the evolution of the digital consumer, the evolution of technology and how it changed us, an introduction to contextual computing, adaptive experiences, the Internet of Things, and a few predictions for the next 5 years.

The events was recorded, but I have not managed to get the official video — luckily for us, someone at the front row recorded the entire keynote from their phone.

Find below the full video recording, slides, and an amazing infographic an artist made live while listening to my keynote.

YouTube Full Video Recording:

Read More…

UX: Screens Of The Future

At its Open Innovation Experiment, Swedish software technology and design company TAT (The Astonishing Tribe) released a spectacular video showing a glimpse of possible screen technology of the future. They predict that we will have malleable screens, screens that are built into mirrors connected with Wi-Fi, e-ink touch screens and several others that can only be imagined at the moment.

Take a look at their video to see this inspired view of what comes next:

[via Swiss-Miss]

Facebook Places Live

Earlier today Facebook finally announced the official launch of Facebook places. Mashable, ReadWriteWeb, and others covered it live, but if you missed the announcement, here’s what you have to know.

BTW, one thing no one is talking about yet is Places within the Graph API. You can query recent checkins by users, pages, places: GET https://graph.facebook.com/[place/Page/user_id]/checkins

That alone is SO powerful!

Anyways, starting today, you can immediately tell people about that favorite spot with Facebook Places. You can share where you are and the friends you’re with in real time from your mobile device.

Checking In with Friends

Ever gone to a show, only to find out afterward that your friends were there too? With Places, you can discover moments when you and your friends are at the same place at the same time.

You have the option to share your location by “checking in” to that place and letting friends know where you are. You can easily see if any of your friends have also chosen to check in nearby.

To get started, you’ll need the most recent version of the Facebook application for iPhone. You also can access Places from touch.facebook.com if your mobile browser supports HTML 5 and geolocation.

Go to Places on the iPhone application or touch.facebook.com site and then tap the “Check In” button. You’ll see a list of places near you. Choose the place that matches where you are. If it’s not on the list, search for it or add it. After checking in, your check-in will create a story in your friends’ News Feeds and show up in the Recent Activity section on the page for that place.

Places is only available in the United States right now. But we expect to make it available to more countries and on additional mobile platforms soon.

Read More…

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