Creative Inspiration - Cannes Lions 2010

Freddie sent this email internally, but no reason we shouldn’t share.The following are a collection of the work that left the biggest impression at Cannes Lions 2010, but I encourage you to visit http://www.canneslions.com/work for the full list. The first couple below are truly amazing and should wet your appetite to view the whole list.“Andes ...

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Google Vs. Facebook: Google Me is not a rumor

Citing a “very credible source,” Digg founder Kevin Rose tweeted that Google is readying “Google Me,” a social network intended to compete with Facebook … The Tweet was now deleted, but not before many sites including Gizmodo, and Louis Gray already wrote about it.

TechCrunch confirmed today that it’s not a rumor, it’s real.

D’Angelo, who was Facebook’s CTO for years, shared his thoughts as an answer to one of the questions on Quora. Here’s his response:

  • This is not a rumor. This is a real project. There are a large number of people working on it. I am completely confident about this.
  • They realized that Buzz wasn’t enough and that they need to build out a full, first-class social network. They are modeling it off of Facebook.
  • Unlike previous attempts (before Buzz at least), this is a high-priority project within Google.
  • They had assumed that Facebook’s growth would slow as it grew, and that Facebook wouldn’t be able to have too much leverage over them, but then it just didn’t stop, and now they are really scared.
    Google has failed over and over again in providing any service that’s user friendly, i.e. Buzz, Latitude, Social Search, Google Friend Connect, Wave, Wave again, especially Wave … Though mark my words, Latitude will take off and will be base of amazing LBS services … Anyways, Google usually lacks of good design and usability, which makes it hard to believe they can compete with Facebook.

But the funny bit is that while Google is going after social networking, Facebook is making the move towards search. Shiv shared some thoughts on Facebook Search, and although I have some different thoughts, [Facebook] Open Graph is the beginning of a new semantic search that goes deep as opposed to broad and finds relevant content based on profile, location, and human recommendations.

So my predictions:

1. Google Me will have amazing technology, platform, have geo-social-mobile as a core, leverage elements from Latitude, Buzz, Open Social, and will be native to all new releases of the Android platform, including Google TV. Their success will rely on Google making a massive effort in making it usable, friendly, and having a good design.

2. Facebook will enter the search war, but not before they enter the display advertising arena. Search is a low priority as it provides less direct revenue opportunity for Facebook, whereas serving relevant context / social aware ads on 3rd party websites using the Facebook Open Graph provides a massive immediate revenue opportunity.

Sony 3D Projection Mapping In Madrid

Sony comes out with a new spin to 3d projection, now in Madrid. Instead of going all fancy with braking and shattering buildings, they went with a simple elegant experiences that is cool not only because it’s about 3d soccer experience just in time for the world cup, not only because it’s the first one with real 3d illustrations, but also because they make use of the building’s doors and windows to make it seem more real … it seems like the building is part of it, not just a massive projection area.

Really well done Sony. This projection was again created by NuFormer in the Netherlands and I must say these guys would have to be one of the top mapping agencies out there. The creative concept, mapping precision and execution are simply stunning! I will say that I think the Samsung 3D Projection was still more innovative in it’s concept and execution, but it’s good to see with just 3 concepts out there how different they can be. Now where is the US one? There’s a massive white building in Lincoln road with great exposure that would be ideal for it! Really, I’m sure Sapient will help negotiate and get all approvals to do it :)

Adobe, stop trying to get into the iPhone

Latest news, Adobe finally gets into the iPhone/iPad by delivering Flash-based ads to the iAd network.

Mashable reads: “Adobe to Bring Flash-Based Ads to iPhone: Adobe has partnered with ad company Greystripe to deliver Flash-based ads to Apple’s iPhone, iPad and iPod touch. Greystripe makes this possible by converting Flash ads (which the devices do not currently support) into the competing HTML5 format”

Now, has Adobe stopped for a second to think, if you can do everything Flash can do in html5, why using Flash at all? The one advantage that I see is to re-tool banners in multiple media and leverage assets for web & mobile – which is a strong statement … but it does not mean Flash will run in the iPhone, and it most likely mean that not all Flash functionality will work either …

Every step Adobe makes to expand Flash to the iPhone just takes them a step backwards and make people start saying Flash is dead. I do not believe Flash is dead, but that deserves a full article which I will post soon.

The State of The Internet

Great presentation / stats / numbers of the current state, size, and uses of the Internet.

The main stats were:

  • Email usage will shrink :: 247 billion emails sent per day, 200 are spam + growing trend of using social networks to communicate
  • Women are social :: 84% social sites with more women than men
  • 27MM tweets per day - has nothing on Facebook statuses
  • Facebook has 260 Billion page views per month vs MySpace at 24 Billion
  • Flickr hosts 4 Billion photos - Facebook gets 2.5 Billion new photos per month
  • Youtube gets 1 Billion video views per day
  • Hulu gets 1 Billion video views per month

Innovation Proverbs

I found this great post on innovation by Carol Rozwell – a Gartner analyst I am meeting – while I was reading her recent work… and since I will be posting a lot on the topic of innovation, thought it would be great to share this.

Innovation Proverbs by Joyce Wycoff

  1. PEOPLE do innovation.
  2. Innovation means doing something that hasn’t been done before.
    By definition there is risk involved.
    No risk; no innovation.
  3. Innovation is a win-win process.
    It creates new value for the customer and the organization.
  4. Innovation is a team sport.
    Teams are built around a common objective and trust.
  5. Innovation requires risk.
    Risk-taking requires trust.
    Trust requires honesty and openness.
  6. Innovation requires energy.
    Energy comes from challenges that excite the imagination.
  7. Innovation is about creating the future.
    Cost-cutting and downsizing are about fixing the past.
  8. Innovation is not just a rah-rah word or fad.
    It is an investment in the future that requires new processes, time, energy, commitment and resources.
  9. Innovation requires new information — from co-workers, customers, suppliers, competitors and from the world.
  10. Innovation requires time — time to think, time to tinker, time to talk about possibilities and ideas.
    Down-to-the-second controls can kill innovation.
© 2018 Rob Gonda All Rights Reserved.