Autonomy launches social media analysis tool

autonomyInfrastructure software giant Autonomy launched a new web content management tool under its Interwoven brand, designed to monitor social media content and allow businesses to act on the insights gleaned.

The Autonomy Interwoven Social Media Analysis solution is a combination of the Autonomy Interwoven web content management system and Autonomy IDOL (Intelligent Data Operating Layer). It is designed to provide organizations with the ability to understand and leverage the conversations happening in social networks to make some money.

The technology uses clustering, pattern matching techniques and probabilistic modeling to understand sentiment, and can present marketers with a richer and more contextual set of data than traditional keyword spotting tools may be able to, according to Autonomy.

Anthony Bettencourt, chief executive at Autonomy Interwoven, argued that marketers have not been able to keep pace with the rapid changes taking place in consumer behavior.

“Social networks, which are by nature dynamic and unstructured forms of information, do not fit neatly into traditional, database-driven analytics systems,” he said.

“Interwoven’s meaning-based marketing approach, which can derive meaning from human-friendly information, and empowers marketers to automatically act on those insights, will transform how organizations engage with customers in the years to come.”

Once marketers have determined the trends on which they can act, they can use Interwoven’s TeamSite and LiveSite web content management products to deliver dynamic, targeted and optimized content to cash in on these trends, the firm said.

The company’s Optimost tool can then be used to run multi-variable testing on any changes to the site, according to Autonomy.

Twitter Search Will Soon Crawl Links

TwitterTwitter Search is going to get a lot more interesting soon, said Twitter’s new vice president of operations, Santosh Jayaram, who until recently was VP of Search Quality for Google. Jayaram confirmed that Twitter Search, which currently searches only the text of Twitter posts, will soon begin to crawl the links included in tweets and begin to index the content of those pages.

This will make Twitter Search a much more complete index of what’s happening in real time on the Web and make it an even more credible competitor to Google Search for people looking for very timely content.

Twitter Search will also get a “reputation” ranking system soon, Jayaram told me. When you do a search on a “trending” topic–a topic that is so big it gets its own link in the Twitter.com sidebar–Twitter will take into account the reputation of the person who wrote each tweet and rank the search results in part based on that.

Jayaram did not say precisely how reputation would be calculated; he indicated that engineers are still figuring that out. But this, again, will make Twitter Search more valuable.

Twitter: The Next Piece in Google’s Semantic Web Puzzle

The seemingly endless media and industry fawning over Twitter has lead to the widespread debate over the merits of real-time search and the future of the search industry. Yes, Twitter is an amazing service that allows people to share their thoughts, however poignant, painful or pointless, on events as they happen. However, the hype is reaching a...

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Facebook Opens Up Its Stream API To Developers. Let The Conversation Wars Begin!

Facebook has opened up its activity stream through a new API for developers. Now any developer can create new applications incorporating the real-time stream. One of the first apps to take advantage of this new API is Seesmic Desktop, A Twitter client which is now adding your Facebook feed through this API (something Tweetdeck already did in the past through other more restrictive means). Facebook has also created its own desktop notification client to demonstrate what can be built with the API.

Ethan Beard, Facebook’s director of platform marketing, said that the entire feed will be available through a single API call. A developer could recreate the entire Facebook home page if he wanted to or take parts of the feed and remix it to make something more interesting. For starters, I’d expect most Twitter clients to add the Facebook stream as an additional option. On Tweetdeck, for instance, you can read your activity stream, but you cannot respond in-line. The new Facebook Open Stream API is two-way, so it would allow developers to build apps which allow for that two-way communication inside the app.

This is a big deal. It potentially puts Facebook side by side with Twitter in all of these desktop and mobile client applications where a lot of the real-time conversation is happening and lets it compete head-to-head with Twitter. Whichever conversation stream is more interesting will prevail. [full article]

Facebook copies Twitter again, Facebook is doing everything wrong

Last month, Jason Calacanis wrote he’d pay $250,000 to be listed as a Twitter “Suggested Follow“ for two years. Getting on Twitter’s “suggested” list can drive hundred of thousands of people to follow a Twitter feed.

Facebook has taken notice, and this weekend has started recommending Facebook fan pages of some public personas and brand on its own site. (Sarah Lacy, Julia Allison, and Mark Cuban have all already made Facebook’s list.)

Nothing wrong with imitation. Nor is it the first time Facebook has looked to Twitter for inspiration. Facebook’s recent redesign to emphasize real-time updates also took a cue from Twitter.

It seems like Facebooks is doing everything wrong. Facebook v2 totally annihilated any usefulness for Facebook applications… now Facebook v3 totally killed everything else but the stream … it seems like a giant over-elaborated, over-complicated, over-architected, over-scoped Twitter with some minor add-ons no one seem to care about anymore such as photo albums, apps, groups, and fan pages … Personally, I used to login to Facebook every day, now maybe once every week or two… grants, Facebook is still the fastest growing site, stats say that more people login to Facebook every day than people watched the superbowl, some analysis say that Facebook will have more traffic than Google in a few years… but I really want to see if there’s a dropoff in growth rate with the new design … who actually like it?

Twitter Seek Profit and Confirms Paid Pro Accounts On The Way

As Twitter’s growth explodes, speculation has intensified about whether the service can be profitable. Twitter’s online traffic, excluding cellphones, surged to nearly 9.8 million unique visitors in February from 6.1 million in January, according to comScore.

In pursuit of revenue, Twitter faces the same challenge that has dogged social-networking platforms like Facebook. If advertisers can tap into its network free of charge, why would they pay the company to do so?

Twitter co-founder Biz Stone says the San Francisco start-up is watching the outside initiatives closely as it prepares to launch its own fee-based services this year, but doesn’t view them as competition. “We want to work with those companies that are already making an effort,” he says. Mr. Stone says Twitter recently hired a product manager to oversee the development of commercial accounts. The accounts would offer users more features in exchange for a fee, but Mr. Stone says Twitter hasn’t set a launch date for them, according to the wsj.

My thoughts are that there are two groups of people using Twitter’s search API: personal, and commercial. Personal users use it for fun, low hits, personal websites, little mashups that don’t make money, and commercial users try to monetrize it, like those mashups that will charge for fee-based services, or listening platforms that monitor brands, sentiment, behavior on a mass scale… these companies would be happy to pay for the API use … Isn’t that simple? I’m sure they’ll figure it out.

Free Social Media Monitoring Tools

Part 1 / 2 of free social media monitoring and measuring tools list: list of tools to be used in techniques described on Part 2 / 2 - Free Social Media Monitoring Techniques – interactive marketing blog special.Free Social NetworkFacebook Insights - free social network Insights ToolBrand OverviewsHowSociable? - A simple, free, tool that can meas...

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Free Social Media Monitoring Techniques

Part 2 / 2 of free social media monitoring and measurement: techniques to be used with tools on this page or any tool on Part 1 / 2 - Free Social Media Monitoring Tools – interactive marketing blog special.We’ve previously posted why social media analysis tools are important, and ever since I’ve been trying a bunch on them and our shortlist incl...

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Yahoo Adds Behavioral Targeting Features for Search and Display Ads

Yahoo introduced several tools that it says will help marketers target their ads more efficiently at a time when many of them are cutting advertising spending drastically.Search Retargeting for Display Ads – lets advertisers target display advertising based on a user’s search activity. So a user that searches on a term like “sandals” could be se...

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