debuts innovative video player

inaug_player’s brand new inauguration video player features some innovative features: beyond streaming the live event itself, it features inauguration speeches stretching back for decades. Each has a transcript in a sidebar. Click a word or a tag, and you jump instantly to that location in the video. Highlight a sentence or two, and it spits out a little code, letting you embed that exact clip on your blog. Dynamic editing, right from the player… More about the player in the Wall Street Journal.

Monstrous 3d Event at Super Bowl XLIII

Over 125 million pairs of FREE Intel 3D glasses will be disseminated via 25,000 SoBe Lifewater retail displays in grocery, drug and other retail venues beginning in early January and will be free to consumers.

Four marketers are teaming up to air two commercials in super-fabulous 3-D as part of a special “event” during this year’s Super Bowl telecast on Feb. 1 to run the first-ever all 3D Super Bowl commercial break. The ads, which will run at the end of the second quarter will mark the debut of DreamWorks Animation’s premier 3D movie trailer for its upcoming feature film, “Monsters vs. Aliens” and a 60-second spot in 3-D for PepsiCo’s SoBe Lifewater. The other two marketers involved are Intel, which has made 125 million pairs of 3-D glasses for the occasion distributed by PepsiCo through the SoBe Lifewater brand, and NBC, this year’s Super Bowl broadcaster, which will also air a 3-D episode of Chuck the following day (to be promoted under the slogan “Don’t Chuck your glasses”).

NBC viewers will be alerted to the SoBe Lifewater Super Bowl Displays via a series of tune-in spots airing beginning on January 19th. Displays and tune-ins will instruct viewers to use their 3D glasses on Super Bowl Sunday, with additional messaging, “Don’t Chuck Your Glasses,” prompting viewers to re-use them during the special 3D episode of “Chuck,” which will feature a special guest appearance by NBC Sports analyst and Super Bowl champion Jerome Bettis.

Brazil vs Argentina: Latin America Creativity

You got to love Latin American humor!

Some background … The Argentinan and Brazilian soccer / football / futbol rivalry is highly competitive as well as their respective sets of fans. Games between the two teams, even those that are only friendly matches, are often marked by notable and sometimes controversial incidents. Historically, it’s been pretty even (out of 93 matches there were 24 draws, Argentina won 34, and Brazil won 35, … though Argentina only has 2 World Cup titles and Brazil has 5!)…

Before a match in 2007 an Argentinean condom company posted ad to let Brazilians know what will presumably happen to them at the upcoming bout.

Latin America Creativity - Brazil Vs Argentina - Argentina ad

Brazil won the match prompting the Brazillian Football organization to run this ad:

Latin America Creativity - Brazil Vs Argentina - Brazil ad

You got to love Latin American humor! I hope I don’t have to explain these ads, but it’s one of the best uses of typography I’ve seen… so subtle, so clever… love it!

The 32 Freakiest Ads Of 2008

The gory/comic spot for Evil Dead the Musical, by Saatchi & Saatchi in Toronto won the title of AdFreak’s Freakiest Ad of 2008, after collecting 49 percent of the votes at AdFreak… check out all the ads in alphabetical order… which one is your favorite?ALS Society of Canada | “Head & Shoulders”This gut-wrenching PSA used a children’s son...

Continue Reading →

YouTube as a discussion destination

Guitar virtuoso Joe Satriani has sued Coldplay for copyright infringement over claims that their hit single, Viva La Vida, used “substantial original portions” of his song If I Could Fly from 2004, seeking damages for “any and all profits.” The lawsuit has been filed in Los Angeles federal court.Chris Martin has said: “We’re definitely good, but...

Continue Reading →

© 2018 Rob Gonda All Rights Reserved.