Information Everywhere: 2d Visual and Audio Barcodes

Consumers want information everywhere and at all times: from access to their service accounts on phone IVRs, main portals, social networks, and mobile devices, to identifying music with programs such as Verizon’s V Cast Song ID, or iPhone apps such as midomi and shazam. The latest trend is to allow the consumer to easily retrieve additional info...

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Akamai Behavioral Targeting

Akamai, the largest CDN with access to more information than you can imagine, announced a new service called Advertising Decision Solutions (ADS), a new division in the company that will work with its clients to apply behavioral-targeting layers to ad campaigns; it has also acquired Acerno, a company that has built itself on the notion of “predi...

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Adobe Max Day 1: Keynote

First big announcement is that there’s a new emphasis on the Flash Platform – as originally called by Macromedia in 2005. Flash, Flex, AIR, and Thermo are just tools to develop experiences using the Flash Runtime, and apparently all these names are just confusing people. Adobe decided to consolidate everything into one platform and market it acc...

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Ad:Tech NY 2008 - Day 1

Great day at Ad:Tech today, from panels to contacts, new business opportunities, new technologies, new trends, new services… Ad:Tech has it all.The day started with a keynote from Jonathan Klein, President of CNN/US. John said that CNN embraces innovation, new technologies, new techniques, new trends, and urges all their employees to try new ide...

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New Apple Ads Target Microsoft's $350M Ad Campaign

Apple just released two new “Get a Mac” spots mocking Microsoft’s $350 million advertising investment. Although I do like the new “I’m a PC” spots and the “Windows without walls” or “Life without walls” messages, I always find the “Get a Mac” ads hilarious.The first ad is titled the “V Word”. The spot introduces PC with a big red button buzzer, ...

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Adobe Flash 10 vs. Microsoft Silverlight 2

Big week for Rich Internet Applications with two big releases: Microsoft Silverlight 2 and Adobe Flash 10. Both bring in new sets of capabilities that make the Internet a better place. So anything changes with this new release? should you look into using them, adopting, which one is better? Many questions, but the answer as always is ‘it depends...

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G1: Google gPhone and Android hit the market

The Android platform is a software stack for mobile devices including an operating system, middleware and key applications. Developers can create applications for the platform using the Android SDK.Android is Google’s attempt to dominate the mobile advertising market, just as it has dominated the online PC advertising market, said Craig Wigginto...

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