Microsoft new ad: I'm a PC and I've been made into a stereotype

Microsoft’s new ads begin with company employee Sean Siller – who looks a whole lot like John Hodgman, the actor who plays the PC in Apple’s ads – saying “I’m a PC and I’ve been made into a stereotype”, directly targeting Apple. It’s an interesting strategy attacking directly Apple’s implication that Mac is cool and PC’s are boring…The ad shows ...

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Behavioral Advertising Invades Privacy

IntroductionImagine a device that scan all internet activity and throttle p2p traffic, reduce spam, protect against hacking attacks, scan against viruses, all done in real time for millions of users. Now imagine the same device can also read all your email, know what sites you visit, see every form post you submit, read every instant message you...

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Microsoft explains why the ad is so lame

“This first set of ads features Bill Gates and comedian Jerry Seinfeld. Think of these ads as an icebreaker to reintroduce Microsoft to viewers in a consumer context. Later this month, as the campaign moves into its next phase, we’ll go much deeper in telling the Windows story and celebrating what it can do for consumers at work, at play and on-the-go.” explains Microsoft SVP Bill Veghte, in an internal email to all employees.

That explanation is as lame and as boring as the ad itself. I hope CPB has something better than celebrating what Windows can do for consumers at work if the campaign is supposed to be compared to the hilarious Mac vs. PC ads.

Google Chrome Screenshots (tons)

[caption id=”attachment_253” align=”alignnone” width=”150” caption=”Google Chrome Logo”][/caption][caption id=”attachment_254” align=”alignnone” width=”300” caption=”Google Chrome Autocomplete (1/2)”][/caption][caption id=”attachment_255” align=”alignnone” width=”300” caption=”Google Chrome Autocomplete (2/2)”][/caption][caption id=”attachment_2...

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