Microsoft new ad: I'm a PC and I've been made into a stereotype

Microsoft’s new ads begin with company employee Sean Siller — who looks a whole lot like John Hodgman, the actor who plays the PC in Apple’s ads — saying “I’m a PC and I’ve been made into a stereotype”, directly targeting Apple. It’s an interesting strategy attacking directly Apple’s implication that Mac is cool and PC’s are boring…

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Microsoft + Seinfeld + Gates = FAIL

There’s a fine line between crazy and genius and CPB’s new Microsoft has drawn some attention and criticism at least in the advertising community. The common consensus is that it was a disaster, but is there more to it? As nicely said by nowpublic:

The widespread consensus: Microsoft + Jerry + Bill = FAIL.
The result: Gates + Seinfeld = CANCELLED.
The Microsoft version: it was all part of the plan.

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Behavioral Advertising Invades Privacy

IntroductionImagine a device that scan all internet activity and throttle p2p traffic, reduce spam, protect against hacking attacks, scan against viruses, all done in real time for millions of users. Now imagine the same device can also read all your email, know what sites you visit, see every form post you submit, read every instant message you send, know about every comment you make on social networks, know about your buying habits, know about your searches, know about the videos you watch, know about the music you listen to, and imagine that this device stores all this information about build a really detailed behavioral profile on you, and partners with advertisers to target the perfect adverb specifically for you.

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The Sun UK bets on Air & Sex

Sex in advertising is the use of sexual attraction as a tool of persuasion to draw interest to a particular product, for purpose of sale. Gallup & Robinson, an advertising and marketing research firm reports that in more than 50 years of testing advertising effectiveness, it has found the use of the erotic to be a significantly above-average technique in communicating with the marketplace.

The Sun, a UK newspaper decided to develop a desktop RSS reader to push their news and highlights; now that’s a boring idea. Why would you download yet another RSS reader? Maybe because this one has Keeley Hazell, a Sun page 3 model that usually involves her appearing topless or on a nice tasteful lingerie.

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Microsoft explains why the ad is so lame

“This first set of ads features Bill Gates and comedian Jerry Seinfeld. Think of these ads as an icebreaker to reintroduce Microsoft to viewers in a consumer context. Later this month, as the campaign moves into its next phase, we’ll go much deeper in telling the Windows story and celebrating what it can do for consumers at work, at play and on-the-go.” explains Microsoft SVP Bill Veghte, in an internal email to all employees.

That explanation is as lame and as boring as the ad itself. I hope CPB has something better than celebrating what Windows can do for consumers at work if the campaign is supposed to be compared to the hilarious Mac vs. PC ads.


Microsoft, Seinfeld, Gates; Apple beware!

Microsoft is launching a $300 million ad campaign starting September 4th, says the WSJ. The ad campaign will star comedian Jerry Seinfeld and Bill Gates, and it was developed to combat the negative image that many consumers have about Windows Vista and also to finally push back against Apple’s popular Mac vs. PC campaign. Really interesting move by CPB, which after winning Microsoft back earlier this year finally shows the big idea.

A new video featuring Jerry and Bill showed up yesterday in YouTube, and my first reaction was WTF! I’m sure CPB has something really good planned, they always do, and perhaps this is intentional, but seriously, what is this?

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Ping.fm Now in Open Beta

We previously blogged about ping.fm as the best solution for a mass status update, allowing you to micro-blog to every possible destination, and it is now open for public beta.

Ping.fm’s greatest strength is its support of many different platforms and applications. You can use it through AIM, GTalk, iGoogle, Windows Live Windows Live Messenger, Yahoo! Messenger, WAP, iPhone, SMS or just plain e-mail.


Google Chrome Screenshots (tons)

[caption id=”attachment_253” align=”alignnone” width=”150” caption=”Google Chrome Logo”]Google Chrome Logo[/caption]

[caption id=”attachment_254” align=”alignnone” width=”300” caption=”Google Chrome Autocomplete (1/2)”]Google Chrome Autocomplete (1/2)[/caption]

[caption id=”attachment_255” align=”alignnone” width=”300” caption=”Google Chrome Autocomplete (2/2)”]Google Chrome Autocomplete (2/2)[/caption]

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Google Chrome: the Google Browser

[caption id=”attachment_244” align=”alignleft” width=”150” caption=”Google Chrome Logo”]Google Chrome Logo[/caption]

Google announced today that they will release their own browser tomorrow, code named Google Chrome. Beta version will be launched tomorrow morning only, initially available only for Windows.

[update]. Google Chrome beta is now live and can be downloaded here.

Google Chrome is open source and based on WebKit, which is the same engine used by Safari and Adobe AIR. This is really good news because just the thought of yet another browser with different JavaScript and CSS engines to test every site and web app is really unpleasant.

Why did Google re-invent the wheel?

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Present and Future of Mobile Payments

Mobile payment is the collection of money from a consumer via a mobile device such as their mobile phone, SmartPhone, or Personal Digital Assistant (PDA). Mobile payments can be used to purchase a good or service online, pay in a retail location, or transfer money to another person. There are many methods for mobile payments, such as premium SMS (Short Message Service), WAP (Wireless Application Protocol), and NFC (Near Field Communication). Following a few key points about these particular methods.

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