iPhone infographic: The iPhone turns 5

Brilliant iPhone Infographic showing the history of the iPhone since it was released 5 years ago. Early adopters ogled its touchscreen interface and poked at little icons. Today, the smartphone and touchscreen concept is totally mainstream thanks in large part to the iPhone’s overwhelming success and iconic design. Arguably, the iPhone was the beginning of the mobile revolution.

The device revolutionized Apple itself. iPhone sales were a tiny slice of Apple pie in 2007. In 2012, it accounts for 58% of the company’s revenue (which, overall, has skyrocketed, thanks to a culture of iTunes and apps propagated by the iPhone) — check out Apple by the Numbers.

Sales of the iPhone (and its related services and accessories) even trump the revenue of entire companies like Microsoft and Disney. It’s no wonder that Apple is consistently a front-runner for the most valuable company in the world by market cap.

Read More



Microsoft Surface Presentation Epic Fail

This must be the week for the new Microsoft Surface; I explained yesterday the marvelous new design, and today I just found this new piece of gold. While demo’ing the new Surface, the entire OS froze completely on the presenter - he was showing the new Internet Explorer, which should serve as a hint: please discontinue IE, please!

On a positive note, the presenter actually handled it pretty well - it’s not easy to keep going in these situations.

Read More



SapientNitro seminar at Cannes Lions 2012

SapientNitro hosted a seminar Monday at Cannes, called Global Brands vs Global Celebrities: Who’s the Smarter Marketer?

As globalisation and digitalisation continue to break down the barriers between cultures and geographies we’re seeing a rapid rise in global brands, but also in true global celebrities. Celebrities, for better or worse, are brands in their own right and they operate in areas that are passion points for consumers and frequently leverage immense social currency. To some celebrity marketing is a lazy option but celebrities aren’t lazy marketers.

Omar Epps, who plays Dr Eric Foreman on the global TV hit House, joins SapientNitro to explore the way celebrities are leveraging cutting-edge marketing techniques and leading in adoption of new digital platforms such as Pinterest, Instragram, or Beeyoo. Global brands can learn from global celebrities to be more effective, but can global celebrities learn from global marketers?

Our open dialogue debate the strategies and communication tactics adopted by both global marketers and celebrities while sharing some of our experiences and insights around supporting global brands. Can ‘brand purpose’ compete with ‘celebrity brands’ or do they exist in harmony?

Who’s the smarter marketer? In asking who is winning consumer interest we will explore the differences to find new ways to reach consumers, build brands, and drive sales.

Check out this little excerpt from the seminar.

Read More


Surface for Windows - The New Microsoft Tablet

Microsoft just announced they’re launching their own branded Surface for Windows 8 RT and Surface for Windows 8 Pro tablets. I guess it’s safe to assume that the old Microsoft Surface is dead, since they reused the name and url for the new tablet PC. It measures 9.3mm, has a 10.6”, 16:9 widescreen HD Display, and comes with an integrated Kickstand and a revolutionary, 3mm thin, pressure sensitive cover that doubles as a fully functioning keyboard and trackpad. The Standard Version has a 1080p resolution, while the Pro Version comes with an amazing 4096p.

I personally still don’t see the point of the netbooks, ultrabooks, or new marketing slang of the day … Is anyone using them? isn’t a Macbook Pro / AIR and an iPad enough?

Read More




Viral Video Friday - Seductive Motion by Samsung

Awesome Viral Video ad by Samsung titled Seductive Motion, featuring their new motion controlled Smart TV.

Everything is going motion and voice controlled, with nice features such as face detection; which makes me think that voice detection (know who I am by my voice) should come next … If I say ‘favorites’ to trigger a list of my favorite channels, it should know to display my list, even if me, my wife, and my kids are in the room.

Read More


Pinterest Ecommerce Infographic

Pinterest is now the 3rd most popular social network site in the U.S., and ecommerce stores can leverage its popularity to significantly increase traffic and sales (as seen in this Pinterest Ecommerce Infographic).

To better understand how Pinterest is impacting the ecommerce industry, Shopify analyzed data from over 25,000 online stores. Interestingly, referral traffic from Pinterest to Shopify stores is equal to traffic coming from Twitter; of that traffic, shoppers are 10% more likely to make a purchase compared to those who arrive from other social sites. Of those purchases, the average order is double the average order from Facebook. Pinterest has already become a huge player in the world of ecommerce.

Check out all of our findings in the Pinterest Ecommerce Infographic below. Please click on the image to view it in full-screen.

Read More