Viral Video Monday - Sesame Street

I meant to post this Friday, so let’s change my Viral Video Fridays series just for once.

It’s amazing how brands love to use someone else’s big splash and ride it for their own … after the amazing success of the Old Spice campaign, many brands chose to follow the same spot archetype — which should have been somehow trademarked —. Sesame Street launched their Smell Like A Monster. With over 5 million views, this cute spot quickly went viral.

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Viral Video Friday – Panda

Panda, an Egyptian manufacturer of cheese and dairy products, has dramatically revamped its advertising 4 months ago thanks to boutique agency Elephant Cairo. The agency sold the client the ‘crazy idea’ that if you don’t like Panda products, eat Panda products or refuse a Panda sandwich, the Panda will kick your ass. The campaign is called “Never Say No to Panda“.

Strangely the official hits on the Youtube channel don’t even come close to the 4 million hits the recently made compilation got.

Original video was removed today, but here’s another copy.



Viral Video Friday - DC Shoes

After the success of the Gymkhana Practice video with over 20 million combined views, then enhanced into an amazing viral Part II with another 20 million + views, and now Part III — launched only 3 days ago and with over 5 million views already.

Shot just south of Paris, France in Linas at l’Autodrome de Linas —Montlhéry, this 1.58 mile oval track, built in 1924, features banks as steep as 51 degrees, which is more than double the standard incline of most NASCAR ovals.

The stunts are just amazing, a must see for any racing fan, and pretty much all men.

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Viral Video Friday – TippExperience

A recent YouTube video ad for ink correction fluid brand Tipp-Ex allows offers a custom, interactive experience to viewers based on the product’s key functionality – allowing you to correct your original intention, or to change your mind. The video’s co-protagonist – a hunter/camper – is about to shoot a bear at his campsite, when he instead decides to use Tipp-Ex (taking it from the ad unit next to video) to correct the word ’shoots’ in the video title bar, and instead allow you to instruct what the hunter should do to the bear.

It’s basically Subservient Chicken all over again — well, a lot more basic, but same idea — but with a YouTube spin. It has more than 50 different endings: dances with, sings with, talks to, hugs, draws, fights, doesn’t shoot, is shot by, loves, kisses, fucks, pisses with, sleeps with, eats, watches TV with, swims with, plays with, shakes hand with, buys, takes a photo of, fishes with, drinks with, rides, plays football with, spanks, farts, is cooked by, breakdances with, cuts, does nothing with, high fives, smokes with, moonwalks with, washes, jumps with, tickles, shows his ass to, seduces.

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Business Tedious Task Automation

If you work on a large corporation, you know about time cards, expense reports, and other horribly tedious business overhead that takes so much of your time. I don’t know I’ve never put 1+1 together … As a long time technologist, I’ve used multiple automation tools such as selenium, or the selenium Firefox plugin to fill out forms and automate testing … I ran into a new browser earlier this week called Fake - as for Fake interactions with the web.

Fake is a new browser for Mac OS X that makes web automation simple. Fake allows you to drag discrete browser Actions into a graphical Workflow that can be run again and again without human interaction. The Fake Workflows you create can be saved, reopened, and shared.

Inspired by Apple’s Automator application, Fake looks like a combination of Safari and Automator that allows you to run (and re-run) “fake” interactions with the web.

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Google Vs. Instant Google

While Google Instant isn’t necessarily the exact definition of instant, it’s definitely a whole lot faster. Overall it saved 17 seconds over all ten searches combined. That’s only 1.7 seconds per search on average, but let’s say you perform 40 searches per day—that’s 24,820 seconds, 413.67 minutes, and nearly 7 hours per year. Not bad.


UX: Screens Of The Future

At its Open Innovation Experiment, Swedish software technology and design company TAT (The Astonishing Tribe) released a spectacular video showing a glimpse of possible screen technology of the future. They predict that we will have malleable screens, screens that are built into mirrors connected with Wi-Fi, e-ink touch screens and several others that can only be imagined at the moment.

Take a look at their video to see this inspired view of what comes next:

[via Swiss-Miss]


Google Instant Search disrupts SEO

Google announced and released instant search today, a feature that combines instant dynamic results with predictions to instantly populate the page with results as you type.

  • Dynamic Results - Google dynamically displays relevant search results as you type so you can quickly interact and click through to the web content you need.
  • Predictions - One of the key technologies in Google Instant is that we predict the rest of your query (in light gray text) before you finish typing. See what you need? Stop typing, look down and find what you’re looking for.
  • Scroll to search - Scroll through predictions and see results instantly for each as you arrow down.
    Here’s a video that explains Google Instant in greater depth:

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Facebook Places Photo Memories Coming Soon

Perhaps one of the best features of Facebook Places was not released with the initial launch … Looking back at the Facebook Places official video, the most compelling selling point is that Facebook helps you digitalize your memories. The fact that you can geo-tag and timestamp photos, videos, and comments, allows you to live back any memories, knowing what you saw, how you felt, who you were with …

Imagine if you were in Hawaii for your honeymoon, taking a cruise to all the different islands … now imagine if each photo had a geo-tag, and a time stamp, and you could comment and add your thoughts and feelings … Facebook places would be the platform to help you re-live this experience, follow your path or trace … but also, what if you come back 5 years from now, to the same place … how nice would it be to match it to your previous experiences? Or how about you go to Disney parks, and you need advice on the rides for your new kids … you can see comments your friends made in previous experiences, recommendations, reviews … ditto for restaurants … you get the point.

Facebook hasn’t made it official, but while I was lecturing last night at the Miami Ad School, I checked in, later on visited the place page, and I noticed that there’s a section titled “Photo Memories“.

Geo-tagging rich content is a huge differentiator against the currently actively vocal by desperation Dennis Crowley, Foursquare’s CEO. Let the memories begin.