The World After Advertising

I was asked to give the opening keynote at The World After Advertising conference in Düsseldorf, Germany, back in November 2010; where I presented a PoV on the future of advertising and the digital landscape - focusing heavily on user experience driven by data & technology.The keynote covers relations between people and brands, the evolution...

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Diminished Reality - Remove Objects from Videos

Ever heard of diminished reality? It’s much like the augmented reality, except instead of using computers to add visuals, it’s about taking things out in real time.That easy enough with a still image, perhaps, but not so simple with video… Technical University of Ilmenau’s figured it out, just draw a circle around the object you want to disappea...

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Viral Video Friday – Panda

Panda, an Egyptian manufacturer of cheese and dairy products, has dramatically revamped its advertising 4 months ago thanks to boutique agency Elephant Cairo. The agency sold the client the ‘crazy idea’ that if you don’t like Panda products, eat Panda products or refuse a Panda sandwich, the Panda will kick your ass. The campaign is called “Never Say No to Panda“.

Strangely the official hits on the Youtube channel don’t even come close to the 4 million hits the recently made compilation got.

Original video was removed today, but here’s another copy.

The Future of the Book by IDEO

Everyone by now must have had a discussion about future of books, magazines, newspapers, etc. You’ve probably seen Wired on the iPad, the Sports Illustrated Tablet Demo, any many more.IDEO, respected company for their innovation and product design, came up with 3 concepts for the future of the book.Nelson reinforces books as critical thinking to...

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Viral Video Friday – TippExperience

A recent YouTube video ad for ink correction fluid brand Tipp-Ex allows offers a custom, interactive experience to viewers based on the product’s key functionality – allowing you to correct your original intention, or to change your mind. The video’s co-protagonist – a hunter/camper – is about to shoot a bear at his campsite, when he instead dec...

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Business Tedious Task Automation

If you work on a large corporation, you know about time cards, expense reports, and other horribly tedious business overhead that takes so much of your time. I don’t know I’ve never put 1+1 together … As a long time technologist, I’ve used multiple automation tools such as selenium, or the selenium Firefox plugin to fill out forms and automate t...

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Google Vs. Instant Google

While Google Instant isn’t necessarily the exact definition of instant, it’s definitely a whole lot faster. Overall it saved 17 seconds over all ten searches combined. That’s only 1.7 seconds per search on average, but let’s say you perform 40 searches per day—that’s 24,820 seconds, 413.67 minutes, and nearly 7 hours per year. Not bad.

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