Akamai Behavioral Targeting

Akamai, the largest CDN with access to more information than you can imagine, announced a new service called Advertising Decision Solutions (ADS), a new division in the company that will work with its clients to apply behavioral-targeting layers to ad campaigns; it has also acquired Acerno, a company that has built itself on the notion of “predictive modeling” for $95 million.

Akamai has access to anonymous traffic from all over the world on all type of sites, and has access to track user paths and determine behavior. For example, they can know that a user has been looking at specific cars across multiple sites and suggest a targeted ad on a totally different publisher. The best of all, is that Akamai has access to this data without requiring any integration from publishers, no pixel images, no scripts, just raw data from their content networks.