Posts related to Advertising

SapientNitro seminar at Cannes Lions 2012

SapientNitro hosted a seminar Monday at Cannes , called Global Brands vs Global Celebrities: Who’s the Smarter Marketer ?

As globalisation and digitalisation continue to break down the barriers between cultures and geographies we’re seeing a rapid rise in global brands, but also in true global celebrities. Celebrities, for better or worse, are brands in their own right and they operate in areas that are passion points for consumers and frequently leverage immense social currency. To some celebrity marketing is a lazy option but celebrities aren’t lazy marketers.

Omar Epps, who plays Dr Eric Foreman on the global TV hit House, joins SapientNitro to explore the way celebrities are leveraging cutting-edge marketing techniques and leading in adoption of new digital platforms such as Pinterest, Instragram, or Beeyoo. Global brands can learn from global celebrities to be more effective, but can global celebrities learn from global marketers?

Our open dialogue debate the strategies and communication tactics adopted by both global marketers and celebrities while sharing some of our experiences and insights around supporting global brands. Can ‘brand purpose’ compete with ‘celebrity brands’ or do they exist in harmony?

Who’s the smarter marketer? In asking who is winning consumer interest we will explore the differences to find new ways to reach consumers, build brands, and drive sales.

Check out this little excerpt from the seminar.

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Viral Video Friday - Seductive Motion by Samsung

Awesome Viral Video ad by Samsung titled Seductive Motion, featuring their new motion controlled Smart TV.

Everything is going motion and voice controlled, with nice features such as face detection; which makes me think that voice detection (know who I am by my voice) should come next … If I say ‘favorites’ to trigger a list of my favorite channels, it should know to display my list, even if me, my wife, and my kids are in the room.

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Viral Video Friday - Cristiano Ronaldo vs Rafa Nadal

Awesome ad featuring wwo of the world’s biggest athletes go head-to-head in a battle of explosive speed. On-court, Rafael Nadal’s supremacy is almost unrivaled, but against Cristiano Ronaldo and the new Mercurial Vapor VIII, things get interesting. Start serving soft balls, and slowly picking up… I want to see Ronaldo stop a 160mph serve with his chest in real life - that should hurt! :)

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