Posts related to Advertising

Viral Video Friday - DC Shoes

After the success of the Gymkhana Practice video with over 20 million combined views, then enhanced into an amazing viral Part II with another 20 million + views, and now Part III – launched only 3 days ago and with over 5 million views already.

Shot just south of Paris, France in Linas at l’Autodrome de Linas –Montlhéry, this 1.58 mile oval track, built in 1924, features banks as steep as 51 degrees, which is more than double the standard incline of most NASCAR ovals.

The stunts are just amazing, a must see for any racing fan, and pretty much all men.

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Viral Video Friday - Gillette

The week’s viral video friday goes to Gillette. Released this Monday, has quickly ramped up to 3.3 million views and 100,000 facebook shares. As part of an ad campaign for Gillette, in what was designed to look like an unscripted moment, Roger Federer serves a tennis ball across a room and it knocks a bottle off the top of a film crew member’s head. Then Federer repeats the trick. Most comments in the Youtube channel argue whether it’s true or fake … no one said anything about Gillette, nor the video really ties into the brand on any way …

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Viral Video Friday - Geico

Today’s Viral Video Friday goes to Geico. Their new Piggy commercial is the first Geico commercial in their channel to ever go viral… amazingly, out of the 43 commercials posts in their channel, this Piggy one is the first to pass the 1 million views mark, and it did it in less than a week.

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Latest Foot Locker ads by SapientNitro

The “Art Class” spot for Foot Locker by SapientNitro features a purportedly nude male model, being described by students as “leathery” and “crooked.” Very nicely done. Second spot takes a spin on the old butterface and introduces the concept of buttershoes.

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Stat-tacular Old Spice Case Study by W+K

• Old Spice accounted for 75 percent of conversations in the category in the first three months of 2010. • Half the conversations came from women. • The YouTube/Twitter social media response campaign was “the fastest-growing and most popular interactive campaign in history.” • More people watched its videos in 24 hours than those who watched Obama’s presidential victory speech. (Which most of us can agree is kinda sad.)

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The Old Spice Social Media Campaign Stats

I am so glad I [accidentally] decided to write about the Old Spice videos last Friday , prior to the social media campaign launch. The Old Spice simple and clever social media campaign has been running for the past 48 hours, allowing fans, influencers, and random people get their own personalized Old Spice video response by Tweeting, through Facebook, or Youtube commects … amazing! Full review by Mashable is pretty good.

Inevitably and as expected, the videos got views, but following rapidly increased across all channels.

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