Posts related to Advertising

Viral Video Friday

Today’s award goes to iPhone4 vs HTC Evo. I’m sure most of you have seen it, but if you haven’t, the video is a parody mocking Apple-heads / fans that blindly follow the brand for status … It shows how Apple builds following through designing great experiences and even if other brands have better technology, they cannot match the feeling one gets when holding an iPhone.

This video came out the same day the iPhone4 was released, immediately rocked the charts, and keep going strong.

The creator of the video worked at Best Buy, who immediately suspended him – creating some negative PR which shows you that even though Twelp won the Grand Prix at Cannes this  year, Best Buy is still learning how to best leverage social media.

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iPhone 4 - iAd - Nissan Leaf 2

iAd is a mobile advertising platform developed by Apple Inc. for its iPhone, iPod Touch, and iPad line of mobile devices allowing third-party developers to directly embed advertisements into their applications. Unlike other banners that open a new browser window, the iAd is a full native app. The Nissan Leaf iAd allows you to customize your car, learn about key features – including comparative miles per dollar- via an engaging, informative interface.

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Creative Inspiration - Cannes Lions 2010

Freddie sent this email internally, but no reason we shouldn’t share.

The following are a collection of the work that left the biggest impression at Cannes Lions 2010, but I encourage you to visit http://www.canneslions.com/work for the full list. The first couple below are truly amazing and should wet your appetite to view the whole list.

“Andes Teletransporter” / InBev: http://www.canneslions.com/work/outdoor/entry.cfm?entryid=7582&award=1 (click view movie)

“Sounds of Hamburg”  / Philharmonic Orchestra of Hamburg http://awards.jvm.com/alster/2010/cannes/sounds-of-hamburg/

"Smile Activated Vending Machine" / Unilever / A SapientNitro Winner:
[http://www.sapient.com/awards/unilever/cyber/](http://www.sapient.com/awards/unilever/cyber/ "Sapient - Unilever - Smile Activated Vending Machine")

Sony 3D Projection Mapping In Madrid

Sony comes out with a new spin to 3d projection, now in Madrid. Instead of going all fancy with braking and shattering buildings, they went with a simple elegant experiences that is cool not only because it’s about 3d soccer experience just in time for the world cup, not only because it’s the first one with real 3d illustrations, but also because they make use of the building’s doors and windows to make it seem more real … it seems like the building is part of it, not just a massive projection area.

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Outdoor 3d Projection Taking Off

I’ve always been wondered by how brands are not just using anything as media, like plazas, buildings, the sky … but it’s actually happening … within the past month, first Samsung and then BMW using 3d projection mapping to display a full HD3D display on top of buildings. I don’t know the laws and regulations for it, but I’m sure there are some, otherwise we would see add projected on every building - ad saturation.

Samsung introduced 3d projections in Amsterdam to promote their new to-be-launched 3d tv’s. I would love to get one for the world cup, but I could only hope.

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