I’ve always been wondered by how brands are not just using anything as media, like plazas, buildings, the sky … but it’s actually happening … within the past month, first Samsung and then BMW using 3d projection mapping to display a full HD3D display on top of buildings. I don’t know the laws and regulations for it, but I’m sure there are some, otherwise we would see add projected on every building - ad saturation.
Samsung introduced 3d projections in Amsterdam to promote their new to-be-launched 3d tv’s. I would love to get one for the world cup, but I could only hope.
[caption id=“attachment_1104” align=“alignleft” width=“400” caption=“Alabama's Local 15 News Live Twitter Billboard”][/caption]
A few days ago I found this shocking blog claiming “Live Twitter News Billboard Leads to Social Media Fail ”… go ahead, read it and see if you agree.
First, the fact that they pulled off a digital billboard with live tweets is awesome.
So now ask yourself, what was the cause of this event? live tweets? twitter? social media?
As Twitter’s growth explodes, speculation has intensified about whether the service can be profitable. Twitter’s online traffic, excluding cellphones, surged to nearly 9.8 million unique visitors in February from 6.1 million in January, according to comScore.
In pursuit of revenue, Twitter faces the same challenge that has dogged social-networking platforms like Facebook. If advertisers can tap into its network free of charge, why would they pay the company to do so?
Yahoo introduced several tools that it says will help marketers target their ads more efficiently at a time when many of them are cutting advertising spending drastically.
Search Retargeting for Display Ads – lets advertisers target display advertising based on a user’s search activity. So a user that searches on a term like “sandals” could be served a display ad for footwear elsewhere on Yahoo’s network.
Enhanced Retargeting for Display Ads – allows advertisers to deliver dynamically generated display ads across the Yahoo network based on user activity on an advertiser’s site. Going beyond standard site retargeting, the new technology would allow an advertiser to target users who visit an airline website to check offers for flights from SFO-JFK, and serve them a personalized offer for that specific flight when they visit a page within the Yahoo Network.
Enhanced Targeting for Search Ads – adds capabilities for Sponsored Search and Content Match ads, including ad scheduling and demographic targeting within search. New features are designed to extend the advertiser’s control over where and when an ad is shown at both the campaign and ad group level, including what time of day and day of the week an advertiser would like campaigns to run (ad scheduling), and what age and gender they’d like to reach (demographic). Advertisers will be able to vary their bids for different segments in order to increase their ability to reach the desired audience.
I decided to start a new trend and post something perfect for those Friday’s EOD when you can’t wait to go home and relax… Every Friday I’ll post the latest or most watched viral videos… Fresh content for your entertainment.