Posts related to Advertising

Brazil vs Argentina: Latin America Creativity

You got to love Latin American humor! Some background … The Argentinan and Brazilian soccer / football / futbol rivalry is highly competitive as well as their respective sets of fans. Games between the two teams, even those that are only friendly matches, are often marked by notable and sometimes controversial incidents. Historically, it’s been pretty even (out of 93 matches there were 24 draws, Argentina won 34, and Brazil won 35, … though Argentina only has 2 World Cup titles and Brazil has 5!

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Akamai Behavioral Targeting

Akamai, the largest CDN with access to more information than you can imagine, announced a new service called Advertising Decision Solutions (ADS), a new division in the company that will work with its clients to apply behavioral-targeting layers to ad campaigns; it has also acquired Acerno, a company that has built itself on the notion of “predictive modeling” for $95 million.

Akamai has access to anonymous traffic from all over the world on all type of sites, and has access to track user paths and determine behavior. For example, they can know that a user has been looking at specific cars across multiple sites and suggest a targeted ad on a totally different publisher. The best of all, is that Akamai has access to this data without requiring any integration from publishers, no pixel images, no scripts, just raw data from their content networks.

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Ad:Tech NY 2008 - Day 1

Great day at Ad:Tech today, from panels to contacts, new business opportunities, new technologies, new trends, new services… Ad:Tech has it all.

The day started with a keynote from Jonathan Klein, President of CNN/US. John said that CNN embraces innovation, new technologies, new techniques, new trends, and urges all their employees to try new ideas. They have been using user generated content to get faster stories, they have a political blog aggregator that became the largest in the country, they have a program where an expert follows twitter feeds and answers questions and concerns online, in real time, they have a talk show where the host podcasts during commercials, linking the tv air experience with online / web experience. Another twitter fact is that CNN took 4 minutes to cover a recent earthquake in LA, whereas someone tweet it in 30 seconds. They also started providing more data for the next gen during the elections, especially seen during the debates; under the assumption that the younger gen can multitask and consume multiple feeds of information concurrently, they added the analysts’ opinions and scores during debates on side panels, as well as real time undecided voters conversions. Another link between air and web is John King’s touch screen; after the success of the John playing with the screen, they uploaded an interactive version to their site allowing anyone to play with it, just like on tv.

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