Monday, 20 June. Review for Beyond the Horizon
by PHD, presented by Mark Holden , Global Strategy and Planning Director.
The session was consistent with the overall 2011 theme of marketing technology - the role of technology impact in advertising, marketing, and customer experience. Mark did a great job describing a bunch of new tech and putting them in perspective of why they matter for the new consumer.
He opened up stating that there are 1.2 billion people in social networks - no surprise, but the next 1 billion will enter through mobile. We all knew how important mobile is, this is just a reassurance.
Next he explained that what drives technology is us, individuals, humanity. Technology is a human invention to solve human problems, being driven strictly by human needs. Therefore, technology is a consequence of human needs and desires - and what is driving humans? What drives humanity is need for abundance: we want everything, everyone, everywhere - and we won’t stop until we get it.
Following the intro, Mark jumped into multiple categories of technical innovations, grouped by infrastructure, interface, and internet.
I was asked to give the opening keynote at The World After Advertising
conference in Düsseldorf, Germany, back in November 2010; where I presented a PoV on the future of advertising and the digital landscape - focusing heavily on user experience driven by data & technology.
The keynote covers relations between people and brands, the evolution of the digital consumer, the evolution of technology and how it changed us, an introduction to contextual computing, adaptive experiences, the Internet of Things, and a few predictions for the next 5 years.
The events was recorded, but I have not managed to get the official video – luckily for us, someone at the front row recorded the entire keynote from their phone.
Find below the full video recording, slides, and an amazing infographic an artist made live while listening to my keynote.
At its Open Innovation Experiment, Swedish software technology and design company TAT (The Astonishing Tribe) released a spectacular video showing a glimpse of possible screen technology of the future. They predict that we will have malleable screens, screens that are built into mirrors connected with Wi-Fi, e-ink touch screens and several others that can only be imagined at the moment.
Take a look at their video to see this inspired view of what comes next:
Anyways, starting today, you can immediately tell people about that favorite spot with Facebook Places. You can share where you are and the friends you’re with in real time from your mobile device.
Checking In with Friends
Ever gone to a show, only to find out afterward that your friends were there too? With Places, you can discover moments when you and your friends are at the same place at the same time.
You have the option to share your location by “checking in” to that place and letting friends know where you are. You can easily see if any of your friends have also chosen to check in nearby.
To get started, you’ll need the most recent version of the Facebook application for iPhone. You also can access Places from touch.facebook.com if your mobile browser supports HTML 5 and geolocation.
Go to Places on the iPhone application or touch.facebook.com site and then tap the “Check In” button. You’ll see a list of places near you. Choose the place that matches where you are. If it’s not on the list, search for it or add it. After checking in, your check-in will create a story in your friends’ News Feeds and show up in the Recent Activity section on the page for that place.
Places is only available in the United States right now. But we expect to make it available to more countries and on additional mobile platforms soon.
This is a smart move on Coke’s end. Everyone knows that Coke mainly targets teens, and what if instead of marketing to teens, you get teens come to you, promote you, share, chat, and advocate your brand? Dream came true …
Coke organized this experimental amazing hangout villa they called The Coca Cola Village. They’ve been doing it for a few years, or at least I found videos from 2008 and 2009.
Citing a “very credible source,” Digg founder Kevin Rose tweeted that Google is readying “Google Me,” a social network intended to compete with Facebook … The Tweet was now deleted, but not before many sites including Gizmodo , and Louis Gray already wrote about it.
TechCrunch confirmed today that it’s not a rumor, it’s real.
D’Angelo, who was Facebook’s CTO for years, shared his thoughts as an answer to one of the questions on Quora.