Twitter is a social networking and micro-blogging service that allows its users to send and read other users’ updates (known as tweets), which are text-based posts of up to 140 characters in length. Estimates of the number of daily users vary as the company does not release the number of active accounts. In November 2008, Jeremiah Owyang of Forrester Research estimated that Twitter had 4-5 million users. A February 2009 Compete.com blog entry ranks Twitter as the third largest social network (behind Facebook and MySpace), and puts the number of users at roughly 6 million and the number of monthly visitors at 55 million.
Find below a collection of the best tools to analyze, aggregate, and visualize twitter data. Please add a comment if you’d like us to look at additional tools.
read moreThe gory/comic spot for Evil Dead the Musical, by Saatchi & Saatchi in Toronto won the title of AdFreak’s Freakiest Ad of 2008, after collecting 49 percent of the votes at AdFreak… check out all the ads in alphabetical order… which one is your favorite?
read moreGreat day at Ad:Tech today, from panels to contacts, new business opportunities, new technologies, new trends, new services… Ad:Tech has it all.
The day started with a keynote from Jonathan Klein, President of CNN/US. John said that CNN embraces innovation, new technologies, new techniques, new trends, and urges all their employees to try new ideas. They have been using user generated content to get faster stories, they have a political blog aggregator that became the largest in the country, they have a program where an expert follows twitter feeds and answers questions and concerns online, in real time, they have a talk show where the host podcasts during commercials, linking the tv air experience with online / web experience. Another twitter fact is that CNN took 4 minutes to cover a recent earthquake in LA, whereas someone tweet it in 30 seconds. They also started providing more data for the next gen during the elections, especially seen during the debates; under the assumption that the younger gen can multitask and consume multiple feeds of information concurrently, they added the analysts’ opinions and scores during debates on side panels, as well as real time undecided voters conversions. Another link between air and web is John King’s touch screen; after the success of the John playing with the screen, they uploaded an interactive version to their site allowing anyone to play with it, just like on tv.
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The Android platform is a software stack for mobile devices including an operating system, middleware and key applications. Developers can create applications for the platform using the Android SDK.
Android is Google’s attempt to dominate the mobile advertising market, just as it has dominated the online PC advertising market, said Craig Wigginton, industry leader for Deloitte’s telecommunications practice. “Their number-one driver for pushing this is the advertising model,” he said.
The G1, the first Android phone introduced by T-Mobile, Google, and HTC on Tuesday, comes loaded with Google applications, including Gmail, Gtalk, Maps, and YouTube. The home screen includes just one item: a Google search bar. Each of those applications is an opportunity for Google to deliver advertisements to users.
There are 3.5 billion mobile-phone users worldwide; many more than computers users. Google, with their success at delivering advertising to desktop computers are looking to monetize this enormous opportunity.
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Imagine a device that scan all internet activity and throttle p2p traffic, reduce spam, protect against hacking attacks, scan against viruses, all done in real time for millions of users. Now imagine the same device can also read all your email, know what sites you visit, see every form post you submit, read every instant message you send, know about every comment you make on social networks, know about your buying habits, know about your searches, know about the videos you watch, know about the music you listen to, and imagine that this device stores all this information about build a really detailed behavioral profile on you, and partners with advertisers to target the perfect adverb specifically for you.
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