Gangnam Style is such an unexplainable phenomenon, but I can’t seem to get tired of finding new parodies. This one on Mitt Romney Style is just too funny.read more
Posts related to Video
Amazingly funny - someone at Fox 5 either has no idea about current technology and what a smartphone is capable of, or this was a joke that made it on to live television and the repercussions are now being felt. As part of their NYC coverage segment, they used some over-a-year-old futuristic iPhone 5 concepts that showed it with lasers and holographic projection capabilities.read more
No matter how much you try to deny it, Apple knows that 86.3% of what you do on your iPhone involves snapping food photos, filtering food photos and sharing food photos. This leaked iPhone 5 official promo video just leaked online, showing the next iteration of the device with one big, tasty focus: food. Specifically, photos of food.read more
DC Shoes’ Ken Block Gymkhana series has been amazingly successful. With Gymkhana Three stacking 45M views, Gymkhana Two has 35M, Gymkhana Four 19M, One 12M, and now Gymkhana Five, released only days ago already has 13M views.
This one was filmed in San Francisco an has some amazing shots!
Great job by Ken Block and DC Shoes to bring this to life.read more
This must be the week for the new Microsoft Surface ; I explained yesterday the marvelous new design , and today I just found this new piece of gold. While demo’ing the new Surface, the entire OS froze completely on the presenter - he was showing the new Internet Explorer, which should serve as a hint: please discontinue IE, please!
On a positive note, the presenter actually handled it pretty well - it’s not easy to keep going in these situations.read more
SapientNitro hosted a seminar Monday at Cannes , called Global Brands vs Global Celebrities: Who’s the Smarter Marketer ?
As globalisation and digitalisation continue to break down the barriers between cultures and geographies we’re seeing a rapid rise in global brands, but also in true global celebrities. Celebrities, for better or worse, are brands in their own right and they operate in areas that are passion points for consumers and frequently leverage immense social currency. To some celebrity marketing is a lazy option but celebrities aren’t lazy marketers.
Omar Epps, who plays Dr Eric Foreman on the global TV hit House, joins SapientNitro to explore the way celebrities are leveraging cutting-edge marketing techniques and leading in adoption of new digital platforms such as Pinterest, Instragram, or Beeyoo. Global brands can learn from global celebrities to be more effective, but can global celebrities learn from global marketers?
Our open dialogue debate the strategies and communication tactics adopted by both global marketers and celebrities while sharing some of our experiences and insights around supporting global brands. Can ‘brand purpose’ compete with ‘celebrity brands’ or do they exist in harmony?
Who’s the smarter marketer? In asking who is winning consumer interest we will explore the differences to find new ways to reach consumers, build brands, and drive sales.
Check out this little excerpt from the seminar.read more