It’s amazing how brands love to use someone else’s big splash and ride it for their own … after the amazing success of the Old Spice campaign
, many brands chose to follow the same spot archetype – which should have been somehow trademarked –. Sesame Street launched their Smell Like A Monster. With over 5 million views, this cute spot quickly went viral.
Panda, an Egyptian manufacturer of cheese and dairy products, has dramatically revamped its advertising 4 months ago thanks to boutique agency Elephant Cairo . The agency sold the client the ‘crazy idea’ that if you don’t like Panda products, eat Panda products or refuse a Panda sandwich, the Panda will kick your ass. The campaign is called “Never Say No to Panda”.
Strangely the official hits on the Youtube channel don’t even come close to the 4 million hits the recently made compilation got.
After the success of the Gymkhana Practice video
with over 20 million combined views, then enhanced into an amazing viral Part II
with another 20 million + views, and now Part III – launched only 3 days ago and with over 5 million views already.
Shot just south of Paris, France in Linas at l’Autodrome de Linas –Montlhéry, this 1.58 mile oval track, built in 1924, features banks as steep as 51 degrees, which is more than double the standard incline of most NASCAR ovals.
The stunts are just amazing, a must see for any racing fan, and pretty much all men.
A recent YouTube video ad for ink correction fluid brand Tipp-Ex allows offers a custom, interactive experience to viewers based on the product’s key functionality – allowing you to correct your original intention, or to change your mind. The video’s co-protagonist – a hunter/camper – is about to shoot a bear at his campsite, when he instead decides to use Tipp-Ex (taking it from the ad unit next to video) to correct the word ’shoots’ in the video title bar, and instead allow you to instruct what the hunter should do to the bear.
It’s basically Subservient Chicken all over again – well, a lot more basic, but same idea – but with a YouTube spin. It has more than 50 different endings: dances with, sings with, talks to, hugs, draws, fights, doesn’t shoot, is shot by, loves, kisses, fucks, pisses with, sleeps with, eats, watches TV with, swims with, plays with, shakes hand with, buys, takes a photo of, fishes with, drinks with, rides, plays football with, spanks, farts, is cooked by, breakdances with, cuts, does nothing with, high fives, smokes with, moonwalks with, washes, jumps with, tickles, shows his ass to, seduces.
The week’s viral video friday goes to Gillette. Released this Monday, has quickly ramped up to 3.3 million views and 100,000 facebook shares. As part of an ad campaign for Gillette, in what was designed to look like an unscripted moment, Roger Federer serves a tennis ball across a room and it knocks a bottle off the top of a film crew member’s head. Then Federer repeats the trick. Most comments in the Youtube channel argue whether it’s true or fake … no one said anything about Gillette, nor the video really ties into the brand on any way …