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Infrastructure software giant Autonomy launched a new web content management tool under its Interwoven brand, designed to monitor social media content and allow businesses to act on the insights gleaned. The Autonomy Int

Twitter Search is going to get a lot more interesting soon, said Twitter's new vice president of operations, Santosh Jayaram, who until recently was VP of Search Quality for Google. Jayaram confirmed that Twitter Search,

The seemingly endless media and industry fawning over Twitter has lead to the widespread debate over the merits of real time search and the future of the search industry. Yes, Twitter is an amazing service that allows people to share their thoughts, however poignant, painful or pointless, on events as they happen. However, the hype is reaching a fever pitch only exacerbated by Google acquisition rumors. With that in mind, it’s time to try and figure out exactly where this wonderful new medium belongs in the world of search. It has been suggested that Google is looking to acquire Twitter because it views it as a threat. That line of thinking is completely insane because Google isn’t going anywhere. The company is still the top dog in terms of financial stability, commitment to innovation and business strategy. Depending on what research firm you ask, Google owns roughly 80 percent of the search engine market and is still gobbling up market share. In terms of users, Twitter doesn’t even match Facebook’s potential as a rival. Twitter is simply not a threat to Google; in fact, the search giant could simply consume the Twitter API. The good news is that it probably won’t because Twitter is a piece of the greater problem Google is looking to solve.

Facebook has opened up its activity stream through a new API for developers. Now any developer can create new applications incorporating the real time stream. One of the first apps to take advantage of this new API is Se

Last month, Jason Calacanis wrote he'd pay $250,000 to be listed as a Twitter "Suggested Follow" for two years. Getting on Twitter's "suggested" list can drive hundred of thousands of people to follow a Twitter feed. Fac

If you don't have time to microblog, nanoblog! interactive marketing blog special. <object width="480" height="295" data="http://www.youtube.com/v/BeLZCy m3s&amp;hl=en&amp;fs=1" type="application/x shockwave flash" <para

As Twitter's growth explodes, speculation has intensified about whether the service can be profitable. Twitter's online traffic, excluding cellphones, surged to nearly 9.8 million unique visitors in February from 6.1 mil

Part 1 / 2 of free social media monitoring and measuring tools list : list of tools to be used in techniques described on Part 2 / 2 Free Social Media Monitoring Techniques interactive marketing blog special. Free Social Network Facebook Insights free social network Insights Tool Brand Overviews HowSociable? A simple, free, tool that can measure the visibility of your brand on the web across 22 metrics Addict o matic A nice search engine that aggregates rss feeds, allowing you to quickly see the areas where a brand is lacking in presence socialmention A social media search engine offering searches across individual platforms (eg blogs, microblogs) or all, together with a 'social rank' score. Whether or not the score is transparent enough to be meaningful is open to debate. Blog Search Tools TECHNORATI Search Technorati's new search interface. Use it to find top blogs based upon inbound links only. TECHNORATI Advanced Technorati’s advanced search page allows you to search for blogs (rather than posts) based on tags. Google Blog Search Google's index of blog posts. The advanced search tab allows you to search based on additional criteria. Very good for searching between specific dates. IceRocket Blog search tool that also graph ifies! BlogPulse Search for blog posts by keyword. Developed by Nielsen BuzzMetrics.

Part 2 / 2 of free social media monitoring and measurement: techniques to be used with tools on this page or any tool on Part 1 / 2 Free Social Media Monitoring Tools interactive marketing blog special. We've previously posted why social media analysis tools are important, and ever since I've been trying a bunch on them and our shortlist includes Visible Technologies, Techrigy SM2, Converseon, and Collective Intellect on the high end, and trackur and BrandsEye on the mid/low end .. I will post a nice comparisson later this week. However, those are very expensive tools for personal use and small businesses, so what I usually do as a free easy to use solution is set up a bunch of free services and aggregate them using Google Reader.

Yahoo introduced several tools that it says will help marketers target their ads more efficiently at a time when many of them are cutting advertising spending drastically. 1. Search Retargeting for Display Ads lets advertisers target display advertising based on a user's search activity. So a user that searches on a term like "sandals" could be served a display ad for footwear elsewhere on Yahoo's network. 2. Enhanced Retargeting for Display Ads allows advertisers to deliver dynamically generated display ads across the Yahoo network based on user activity on an advertiser's site. Going beyond standard site retargeting, the new technology would allow an advertiser to target users who visit an airline website to check offers for flights from SFO JFK, and serve them a personalized offer for that specific flight when they visit a page within the Yahoo Network. 3. Enhanced Targeting for Search Ads adds capabilities for Sponsored Search and Content Match ads, including ad scheduling and demographic targeting within search. New features are designed to extend the advertiser's control over where and when an ad is shown at both the campaign and ad group level, including what time of day and day of the week an advertiser would like campaigns to run (ad scheduling), and what age and gender they'd like to reach (demographic). Advertisers will be able to vary their bids for different segments in order to increase their ability to reach the desired audience.

In his Daily Show segment "Old Man Stewart Shakes His Fist At ," Stewart starts the segment with: "For the uninitiated, here’s how Twitter works I have no f cking idea." He goes on, "I have no idea how it works or why it

Twitter is a social networking and micro blogging service that allows its users to send and read other users' updates (known as tweets), which are text based posts of up to 140 characters in length. Estimates of the number of daily users vary as the company does not release the number of active accounts. In November 2008, Jeremiah Owyang of Forrester Research estimated that Twitter had 4 5 million users. A February 2009 Compete.com blog entry ranks Twitter as the third largest social network (behind Facebook and MySpace), and puts the number of users at roughly 6 million and the number of monthly visitors at 55 million. Find below a collection of the best tools to analyze, aggregate, and visualize twitter data. Please add a comment if you'd like us to look at additional tools.