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Sex in advertising is the use of sexual attraction as a tool of persuasion to draw interest to a particular product, for purpose of sale. Gallup & Robinson, an advertising and marketing research firm reports that in more than 50 years of testing advertising effectiveness, it has found the use of the erotic to be a significantly above average technique in communicating with the marketplace. The Sun, a UK newspaper decided to develop a desktop RSS reader to push their news and highlights; now that's a boring idea. Why would you download yet another RSS reader? Maybe because this one has Keeley Hazell, a Sun page 3 model that usually involves her appearing topless or on a nice tasteful lingerie.

"This first set of ads features Bill Gates and comedian Jerry Seinfeld. Think of these ads as an icebreaker to reintroduce Microsoft to viewers in a consumer context. Later this month, as the campaign moves into its next

Microsoft is launching a $300 million ad campaign starting September 4th, says the WSJ. The ad campaign will star comedian Jerry Seinfeld and Bill Gates, and it was developed to combat the negative image that many consumers have about Windows Vista and also to finally push back against Apple’s popular Mac vs. PC campaign. Really interesting move by CPB, which after winning Microsoft back earlier this year finally shows the big idea. A new video featuring Jerry and Bill showed up yesterday in YouTube, and my first reaction was WTF! I'm sure CPB has something really good planned, they always do, and perhaps this is intentional, but seriously, what is this?

We previously blogged about ping.fm as the best solution for a mass status update, allowing you to micro blog to every possible destination, and it is now open for public beta. Ping.fm’s greatest strength is its support

[caption id="attachment 253" align="alignnone" width="150" caption="Google Chrome Logo"] [/caption] [caption id="attachment 254" align="alignnone" width="300" caption="Google Chrome Autocomplete (1/2)"] [/caption] [caption id="attachment 255" align="alignnone" width="300" caption="Google Chrome Autocomplete (2/2)"] [/caption]

[caption id="attachment 244" align="alignleft" width="150" caption="Google Chrome Logo"] [/caption] Google announced today that they will release their own browser tomorrow, code named Google Chrome. Beta version will be launched tomorrow morning only, initially available only for Windows. [update]. Google Chrome beta is now live and can be downloaded here. Google Chrome is open source and based on WebKit, which is the same engine used by Safari and Adobe AIR. This is really good news because just the thought of yet another browser with different JavaScript and CSS engines to test every site and web app is really unpleasant. Why did Google re invent the wheel?

[](/content/uploads/2008/08/bart nfc fang.jpg) Mobile payment is the collection of money from a consumer via a mobile device such as their mobile phone, SmartPhone, or Personal Digital Assistant (PDA). Mobile payments can be used to purchase a good or service online, pay in a retail location, or transfer money to another person. There are many methods for mobile payments, such as premium SMS (Short Message Service), WAP (Wireless Application Protocol), and NFC (Near Field Communication). Following a few key points about these particular methods.

Social media is the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings. The term most often refers to activities that integrate technology,

Imagine a world where advertising is so targeted that it is actually welcomed by the users. I know, most users don’t like any types of ads; it is understandable nowadays, since publishers try to squeeze ads anywhere and

I decided to create this new section where we can post the latest innovations in the advertising and technology realms and our vision and dreams for future years. Please provide feedback, as this section is definitely pr

SXSW is one of the most prestigious music, film, and interactive events. We submitted a few panels we hope you find them interesting, and if you do please support us by voting for them; it only takes a couple of minutes.

By the way, if you need to access SVN remotely, by default it runs on port TCP port 3690, so you need to make sure it is open in your firewall.