In part 1 we defined Digital Darwinism and the Coefficient of Adaptability
. Now let’s deep dive into the MTP.
One of the most critical aspects of any successful company is to have great Mission, Vision, and Culture. There are many good articles about this, like [Execution Eats Strategy], [Culture Trumps Strategy], but today’s let’s talk about having a great vision.
A vision statement is a declaration of an organization’s objectives, ideally based on economic foresight, intended to guide its internal decision-making.
An MTP stands for a massive transformative purpose. If you ever read the book Built To Last by Jim Collins and Jerry Poras, it’s like a BHAG with purpose. It’s the higher, aspirational purpose of the organization.
read moreThe following is the first part of a multi-part series covering organizations of the future, covering vision, strategy, organization design, operational model, and culture.
The latest digital buzz is Digital Transformation, defined as the profound and accelerating transformation of business activities, processes, competencies and models to fully leverage the changes and opportunities of digital technologies and their impact across society in a strategic and prioritized way.
read moreAlong the lines of framing the future, I submitted a panel for SXSW on Simplifying Innovation
- would really appreciate your vote and feedback.
With today’s pace of technology innovation, increased expectation of user experience, and company leadership mandate to innovate - how do you answer a simple question: what?
read moreWith today’s pace of change and innovation, new technologies, services, startups, and constant chaos - one of the most common asks is to how do we make sense of it all? What will stand out? What should we invest on? Here’s a short video I presented at the Digiday Agency Innovation Camp on how to reframe the problem, simplify the statement, and create a framework to explain the future.
read morePrior to mentoring at the Agency Innovation Camp, Digiday interviewed
me asking me about hiring talent, emerging technology, and futurism. Was a fun interview and I recommend it for every young talent at the agency word - hope you enjoy.
read more**MailChimp **Nothing beats the measurement and attribution capabilities for multiple lists for the price. Your startup more than likely doesn’t overkill nurturing capabilities that expensive solutions have. Use third-party integrations with SalesForce to associate email campaigns with lifecycle and behavior groups of your users/customers. **Rapportive **Know everything about a potential partner from a pane in Gmail. Instant connectivity to Facebook, LinkedIn, and Crunchbase with contacts is awesome for quick update on partners, customers and prospects.
read more