There’s no question that TV & Social Web are closed together, just like pretty much everything social. From xbox live joint movie watching, to Google TV, and now Comcast’s Tunerfish.
Comcast’s Plaxo acquisition has borne fruit beyond its social media address book roots with Tunerfish, aimed at pulling social networking features and TV into one website. Currently in closed alpha, it lets TV watchers note what they’re watching and share with others, Foursquare style… so you check-in a show, check how many people have checked in, and keep an eye on what’s trending amongst the larger pool of viewers or just your friends. Of course there’s Facebook and Twitter integration, and an iPhone app will be available when the beta launches in the next few weeks.
read moreThe mobile phone is a personal computing device – totally intimate to the user, which makes it perfect to run an OS from a company that makes all their money selling advertising. Google, nether shy or laid back, gave a preview or their Android 3.0 OS that will bundle versions of visual voice mail, maps, and a totally revolutionary voice add-on that will mine conversations in real time and provide amazing unintrusive personalized recommendations.
read moreI presented “Real-Time Everything - the Era of Communication Ubiquity” at SXSWi 2010 last week and wanted to share my deck … I uploaded it to slideshare, not sure why I haven’t uploaded all my decks there, but will slowly start doing so.
The abstract / summary described the session as: A focus universe research strategy; imagine using the entire internet as your focus group. Analyze every conversation, visualize trends, compare brands, learn insights, envisage it over time, and get real factual answers, not just amplified assumptions based on focus and control groups.
read moreI spoke to Omar L. Gallaga from austin360 blog right before my SXSW panel
about emerging trends, including mobile, augmented reality, and social media, and he posted this interview on their blog; wanted to share a few PoV’s that I provided …
American-Statesman: As smartphones have gotten more popular, we’ve been hearing more and more about augmented reality. Can you explain to us what it actually is and how it’s being used?
Augmented Reality (AR) is the ability of combining digital and real-world aspects to provide a greater or enhanced experience. Traditionally, it’s layering a digital overlay on top of a video stream, think NFL first-down marker, or NASCAR car information. It is not new, but due to the recent penetration of web and mobile it has been getting greater buzz. It was originally coined in 1992, used in PCs in 1999, by Sony PS3 in 2007, but it wasn’t until 2009 when adopted by Flash and made available for the masses that it began to gain momentum.
NFL and NASCAR are basic examples of mainstream media using AR, but the true reach is when it’s more personal: enhance computer or phone video streams with digital layers triggered by either some market or symbol in the video, or GPS and compass information, or any data source that can be translated into personalized visualization that adds and provides value to the user. Traditional uses range from recognizing trading cards, to real-size mailing boxes, to visualizing how would your new TV look in your living room.
As smartphones have gotten more popular, mobile augmented reality still has not, but they’re setting the base bricks and platform to allow greater penetration in the future. Location awareness, compass, maps, user generated content, all contribute to greater and richer data sources that will allow for great digital and real world mashups. The best mobile apps right now are TwittARound, Layar, Nearest Tube, TAT Augmented ID, SREngine, and Wikitude AR Travel Guide.
read moreThank you Gigaom So I’m an iPhone user, and so are most of my friends … but I really think the new gold mine is Android; I was playing with the HTC Hero and Samsung Moment today, Droid Eric over the weekend, and can’t wait to get my hands on a Nexus One … With 50 new Android phones coming out this year, an open app eco-system, and 4G coming out this year, I really can’t wait to see the outcome …
read more**What does it take to make a successful iPhone application? **
Before answering what does it take to make a successful iPhone application we have to define what makes an application successful. Sapient always asks why are we building something, what are we trying to achieve, and how are we going to measure it; so starting from top down, what are the business objectives, the key performance indicators, and all metrics. iPhone applications usually serve one of two purposes: drive brand or drive revenue.
**Objective: Drive brand
**Applications that drive brand most likely are free since they have to target a broad reach. Objective is usually increase awareness, brand recall, or word of mouth, and is traditionally measured based on simple downloads, usage, and extended with how many share with friends, stickiness, and engagement levels. A good way to take it one step further is tie in social media monitoring and analyze share and velocity of voice, general sentiment, and overall impact of the application within social conversations.
Now that we understand how to measure it, what will the application do? Nowadays brands cannot push messages to the consumers, they have to provide value and we generally call it brand as an enabler. Applications that drive brand usually fall under one of two categories: be entertaining or be useful. Entertaining applications usually have a wider adoption, more downloads, but less engagement as users open it just a few times before they get bored. Useful applications have a smaller reach but higher engagement; less users will download the application, but they will use it much more than simple entertainment applications. However the key for both types is simplicity.
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