Free Social Media Monitoring Techniques

Part 2 / 2 of free social media monitoring and measurement: techniques to be used with tools on this page or any tool on Part 1 / 2 - Free Social Media Monitoring Tools – interactive marketing blog special.

We’ve previously posted why social media analysis tools are important , and ever since I’ve been trying a bunch on them and our shortlist includes Visible Technologies, Techrigy SM2, Converseon, and Collective Intellect on the high end, and trackur and BrandsEye on the mid/low end ..  I will post a nice comparisson later this week.

However, those are very expensive tools for personal use and small businesses, so what I usually do as a free easy to use solution is set up a bunch of free services and aggregate them using Google Reader.

Yahoo Adds Behavioral Targeting Features for Search and Display Ads

Yahoo introduced several tools that it says will help marketers target their ads more efficiently at a time when many of them are cutting advertising spending drastically.

1. Search Retargeting for Display Ads – lets advertisers target display advertising based on a user’s search activity. So a user that searches on a term like “sandals” could be served a display ad for footwear elsewhere on Yahoo’s network.
2. Enhanced Retargeting for Display Ads – allows advertisers to deliver dynamically generated display ads across the Yahoo network based on user activity on an advertiser’s site. Going beyond standard site retargeting, the new technology would allow an advertiser to target users who visit an airline website to check offers for flights from SFO-JFK, and serve them a personalized offer for that specific flight when they visit a page within the Yahoo Network.
3. Enhanced Targeting for Search Ads – adds capabilities for Sponsored Search and Content Match ads, including ad scheduling and demographic targeting within search. New features are designed to extend the advertiser’s control over where and when an ad is shown at both the campaign and ad group level, including what time of day and day of the week an advertiser would like campaigns to run (ad scheduling), and what age and gender they’d like to reach (demographic). Advertisers will be able to vary their bids for different segments in order to increase their ability to reach the desired audience.

Jon Stewart explains Twitter

In his Daily Show segment “Old Man Stewart Shakes His Fist At _____,” Stewart starts the segment with: “For the uninitiated, here’s how Twitter works - I have no f***cking idea.” He goes on, “I have no idea how it works - or why it is.” … Oh surpise, Viacom made YouTube take it down, but here it is for all you guys … enjoy. [ ](http://www.comedycentral.com) [The Daily Show With Jon Stewart](http://www.

Best Tools to Analyze, Aggregate, and Visualize Twitter Data

Twitter is a social networking and micro-blogging service that allows its users to send and read other users’ updates (known as tweets), which are text-based posts of up to 140 characters in length. Estimates of the number of daily users vary as the company does not release the number of active accounts. In November 2008, Jeremiah Owyang of Forrester Research estimated that Twitter had 4-5 million users. A February 2009 Compete.com blog entry ranks Twitter as the third largest social network (behind Facebook and MySpace), and puts the number of users at roughly 6 million and the number of monthly visitors at 55 million.

Find below a collection of the best tools to analyze, aggregate, and visualize twitter data. Please add a comment if you’d like us to look at additional tools.

Twitter will not kill Google

So John Borthwick (former AOL exec) woke up bored yesterday and thought, you know what, let’s make some noise and see what happens if I predict that Twitter will kill Google … so props to Borthwick, he’s completely off, he knows it, but it got tons of people talking about micro-blogging, real time search, social media, and the future of search … so here’s my take.

Google is not going anywhere … People have been predicting that Google will go down for years, but they’re still the best company out there, in terms of financial stability, innovation, culture, and business strategy … Google has 81.5% of search engine market share:

Viral Video Friday

New Sony Rolly in Motion - Uncut Demonstration : DigInfo