Microsoft announced this week their new Microsoft Surface for Windows 8 RT and Microsoft Surface for Windows 8 Pro. After careful analysis we now understand the main competitive differentiation against laptops, tablets, and other portable devices. Apparently Microsoft has its own Jonathan Ive - brilliant!
read moreSapientNitro hosted a seminar Monday at Cannes , called Global Brands vs Global Celebrities: Who’s the Smarter Marketer ?
As globalisation and digitalisation continue to break down the barriers between cultures and geographies we’re seeing a rapid rise in global brands, but also in true global celebrities. Celebrities, for better or worse, are brands in their own right and they operate in areas that are passion points for consumers and frequently leverage immense social currency. To some celebrity marketing is a lazy option but celebrities aren’t lazy marketers.
Omar Epps, who plays Dr Eric Foreman on the global TV hit House, joins SapientNitro to explore the way celebrities are leveraging cutting-edge marketing techniques and leading in adoption of new digital platforms such as Pinterest, Instragram, or Beeyoo. Global brands can learn from global celebrities to be more effective, but can global celebrities learn from global marketers?
Our open dialogue debate the strategies and communication tactics adopted by both global marketers and celebrities while sharing some of our experiences and insights around supporting global brands. Can ‘brand purpose’ compete with ‘celebrity brands’ or do they exist in harmony?
Who’s the smarter marketer? In asking who is winning consumer interest we will explore the differences to find new ways to reach consumers, build brands, and drive sales.
Check out this little excerpt from the seminar.
read moreMicrosoft just announced they’re launching their own branded Surface for Windows 8 RT and Surface for Windows 8 Pro tablets. I guess it’s safe to assume that the old Microsoft Surface is dead, since they reused the name and url for the new tablet PC. It measures 9.3mm, has a 10.6", 16:9 widescreen HD Display, and comes with an integrated Kickstand and a revolutionary, 3mm thin, pressure sensitive cover that doubles as a fully functioning keyboard and trackpad. The Standard Version has a 1080p resolution, while the Pro Version comes with an amazing 4096p.
I personally still don’t see the point of the netbooks, ultrabooks, or new marketing slang of the day … Is anyone using them? isn’t a Macbook Pro / AIR and an iPad enough?
read moreNow that’s a brilliant execution! Swiss daily newspaper Neue Zürcher Zeitung just went digital, and as they celebrate entering the Digital Newspaper era, they printed the entire front page in binary.
read moreThe Apple WWDC Keynote is hours away and we’re expecting to hear about iOS6, Siri, new Macs, and my personal favorite, the new Apple TV SDK.
read moreAwesome Viral Video ad by Samsung titled Seductive Motion, featuring their new motion controlled Smart TV.
Everything is going motion and voice controlled, with nice features such as face detection; which makes me think that voice detection (know who I am by my voice) should come next … If I say ‘favorites’ to trigger a list of my favorite channels, it should know to display my list, even if me, my wife, and my kids are in the room.
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