Sony comes out with a new spin to 3d projection, now in Madrid. Instead of going all fancy with braking and shattering buildings, they went with a simple elegant experiences that is cool not only because it's about 3d so
I've always been wondered by how brands are not just using anything as media, like plazas, buildings, the sky ... but it's actually happening ... within the past month, first Samsung and then BMW using 3d projection mapping to display a full HD3D display on top of buildings. I don't know the laws and regulations for it, but I'm sure there are some, otherwise we would see add projected on every building ad saturation. Samsung introduced 3d projections in Amsterdam to promote their new to be launched 3d tv's. I would love to get one for the world cup, but I could only hope. <object classid="clsid:d27cdb6e ae6d 11cf 96b8 444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab version=6,0,40,0" <param name="allowFullScreen" value="true" / <param name="allowscriptaccess" value="always" / <param name="src" value="http://www.youtube.com/v/pOM8 2Wbkbs&hl=en US&fs=1?rel=0" / <param name="allowfullscreen" value="true" / <embed type="application/x shockwave flash" width="560" height="340" src="http://www.youtube.com/v/pOM8 2Wbkbs&hl=en US&fs=1?rel=0" allowscriptaccess="always" allowfullscreen="true" </embed </object