The Sun UK bets on Air & Sex

Sex in advertising is the use of sexual attraction as a tool of persuasion to draw interest to a particular product, for purpose of sale. Gallup & Robinson, an advertising and marketing research firm reports that in more than 50 years of testing advertising effectiveness, it has found the use of the erotic to be a significantly above-average technique in communicating with the marketplace. 

The Sun, a UK newspaper decided to develop a desktop RSS reader to push their news and highlights; now that’s a boring idea. Why would you download yet another RSS reader? Maybe because this one has Keeley Hazell, a Sun page 3 model that usually involves her appearing topless or on a nice tasteful lingerie.