There’s no question that TV & Social Web are closed together, just like pretty much everything social. From xbox live joint movie watching, to Google TV, and now Comcast’s Tunerfish.
Comcast’s Plaxo acquisition has borne fruit beyond its social media address book roots with Tunerfish, aimed at pulling social networking features and TV into one website. Currently in closed alpha, it lets TV watchers note what they’re watching and share with others, Foursquare style… so you check-in a show, check how many people have checked in, and keep an eye on what’s trending amongst the larger pool of viewers or just your friends. Of course there’s Facebook and Twitter integration, and an iPhone app will be available when the beta launches in the next few weeks.read more
I spoke to Omar L. Gallaga from austin360 blog right before my SXSW panel
about emerging trends, including mobile, augmented reality, and social media, and he posted this interview on their blog; wanted to share a few PoV’s that I provided …
American-Statesman: As smartphones have gotten more popular, we’ve been hearing more and more about augmented reality. Can you explain to us what it actually is and how it’s being used?
Augmented Reality (AR) is the ability of combining digital and real-world aspects to provide a greater or enhanced experience. Traditionally, it’s layering a digital overlay on top of a video stream, think NFL first-down marker, or NASCAR car information. It is not new, but due to the recent penetration of web and mobile it has been getting greater buzz. It was originally coined in 1992, used in PCs in 1999, by Sony PS3 in 2007, but it wasn’t until 2009 when adopted by Flash and made available for the masses that it began to gain momentum.
NFL and NASCAR are basic examples of mainstream media using AR, but the true reach is when it’s more personal: enhance computer or phone video streams with digital layers triggered by either some market or symbol in the video, or GPS and compass information, or any data source that can be translated into personalized visualization that adds and provides value to the user. Traditional uses range from recognizing trading cards, to real-size mailing boxes, to visualizing how would your new TV look in your living room.
As smartphones have gotten more popular, mobile augmented reality still has not, but they’re setting the base bricks and platform to allow greater penetration in the future. Location awareness, compass, maps, user generated content, all contribute to greater and richer data sources that will allow for great digital and real world mashups. The best mobile apps right now are TwittARound, Layar, Nearest Tube, TAT Augmented ID, SREngine, and Wikitude AR Travel Guide.read more
[caption id=“attachment_1104” align=“alignleft” width=“400” caption=“Alabama's Local 15 News Live Twitter Billboard”][/caption]
A few days ago I found this shocking blog claiming “Live Twitter News Billboard Leads to Social Media Fail ”… go ahead, read it and see if you agree.
First, the fact that they pulled off a digital billboard with live tweets is awesome.
So now ask yourself, what was the cause of this event? live tweets? twitter? social media?read more
Infrastructure software giant Autonomy launched a new web content management tool under its Interwoven brand, designed to monitor social media content and allow businesses to act on the insights gleaned.
The Autonomy Interwoven Social Media Analysis solution is a combination of the Autonomy Interwoven web content management system and Autonomy IDOL (Intelligent Data Operating Layer). It is designed to provide organizations with the ability to understand and leverage the conversations happening in social networks to make some money.read more
As Twitter’s growth explodes, speculation has intensified about whether the service can be profitable. Twitter’s online traffic, excluding cellphones, surged to nearly 9.8 million unique visitors in February from 6.1 million in January, according to comScore.
In pursuit of revenue, Twitter faces the same challenge that has dogged social-networking platforms like Facebook. If advertisers can tap into its network free of charge, why would they pay the company to do so?read more
Part 1 / 2 of free social media monitoring and measuring tools list: list of tools to be used in techniques described on Part 2 / 2 - Free Social Media Monitoring Techniques
– interactive marketing blog special.
Free Social Network
- A simple, free, tool that can measure the visibility of your brand on the web across 22 metrics
- A nice search engine that aggregates rss feeds, allowing you to quickly see the areas where a brand is lacking in presence
- A social media search engine offering searches across individual platforms (eg blogs, microblogs) or all, together with a ‘social rank’ score. Whether or not the score is transparent enough to be meaningful is open to debate.
Blog Search Tools
- TECHNORATI Search
- Technorati’s new search interface. Use it to find top blogs based upon inbound links only.
- TECHNORATI Advanced
- Technorati’s advanced search page allows you to search for blogs (rather than posts) based on tags.
- Google Blog Search
- Google’s index of blog posts. The advanced search tab allows you to search based on additional criteria. Very good for searching between specific dates.
- Blog search tool that also graph-ifies!
- Search for blog posts by keyword. Developed by Nielsen BuzzMetrics.