I am so glad I [accidentally] decided to write about the Old Spice videos last Friday
, prior to the social media campaign launch. The Old Spice simple and clever social media campaign has been running for the past 48 hours, allowing fans, influencers, and random people get their own personalized Old Spice video response by Tweeting, through Facebook, or Youtube commects … amazing! Full review by Mashable
is pretty good.
Inevitably and as expected, the videos got views, but following rapidly increased across all channels.
read more[caption id=“attachment_1104” align=“alignleft” width=“400” caption=“Alabama's Local 15 News Live Twitter Billboard”][/caption]
A few days ago I found this shocking blog claiming “Live Twitter News Billboard Leads to Social Media Fail ”… go ahead, read it and see if you agree.
First, the fact that they pulled off a digital billboard with live tweets is awesome.
So now ask yourself, what was the cause of this event? live tweets? twitter? social media?
read moreTwitter Search is going to get a lot more interesting soon, said Twitter’s new vice president of operations, Santosh Jayaram, who until recently was VP of Search Quality for Google. Jayaram confirmed that Twitter Search, which currently searches only the text of Twitter posts, will soon begin to crawl the links included in tweets and begin to index the content of those pages.
This will make Twitter Search a much more complete index of what’s happening in real time on the Web and make it an even more credible competitor to Google Search for people looking for very timely content.
read moreThe seemingly endless media and industry fawning over Twitter has lead to the widespread debate over the merits of real-time search and the future of the search industry. Yes, Twitter is an amazing service that allows people to share their thoughts, however poignant, painful or pointless, on events as they happen. However, the hype is reaching a fever pitch only exacerbated by Google acquisition rumors. With that in mind, it’s time to try and figure out exactly where this wonderful new medium belongs in the world of search.
It has been suggested that Google is looking to acquire Twitter because it views it as a threat. That line of thinking is completely insane because Google isn’t going anywhere. The company is still the top dog in terms of financial stability, commitment to innovation and business strategy. Depending on what research firm you ask, Google owns roughly 80 percent of the search engine market and is still gobbling up market share. In terms of users, Twitter doesn’t even match Facebook’s potential as a rival. Twitter is simply not a threat to Google; in fact, the search giant could simply consume the Twitter API. The good news is that it probably won’t because Twitter is a piece of the greater problem Google is looking to solve.
read moreFacebook has opened up its activity stream through a new API for developers. Now any developer can create new applications incorporating the real-time stream. One of the first apps to take advantage of this new API is Seesmic Desktop , A Twitter client which is now adding your Facebook feed through this API (something Tweetdeck already did in the past through other more restrictive means). Facebook has also created its own desktop notification client to demonstrate what can be built with the API.
read moreLast month, Jason Calacanis wrote he’d pay $250,000 to be listed as a Twitter “Suggested Follow ” for two years. Getting on Twitter’s “suggested” list can drive hundred of thousands of people to follow a Twitter feed.
Facebook has taken notice, and this weekend has started recommending Facebook fan pages of some public personas and brand on its own site. (Sarah Lacy, Julia Allison, and Mark Cuban have all already made Facebook’s list.
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