A recent YouTube video ad for ink correction fluid brand Tipp-Ex allows offers a custom, interactive experience to viewers based on the product’s key functionality – allowing you to correct your original intention, or to change your mind. The video’s co-protagonist – a hunter/camper – is about to shoot a bear at his campsite, when he instead decides to use Tipp-Ex (taking it from the ad unit next to video) to correct the word ’shoots’ in the video title bar, and instead allow you to instruct what the hunter should do to the bear.
It’s basically Subservient Chicken all over again – well, a lot more basic, but same idea – but with a YouTube spin. It has more than 50 different endings: dances with, sings with, talks to, hugs, draws, fights, doesn’t shoot, is shot by, loves, kisses, fucks, pisses with, sleeps with, eats, watches TV with, swims with, plays with, shakes hand with, buys, takes a photo of, fishes with, drinks with, rides, plays football with, spanks, farts, is cooked by, breakdances with, cuts, does nothing with, high fives, smokes with, moonwalks with, washes, jumps with, tickles, shows his ass to, seduces.
I am so glad I [accidentally] decided to write about the Old Spice videos last Friday
, prior to the social media campaign launch. The Old Spice simple and clever social media campaign has been running for the past 48 hours, allowing fans, influencers, and random people get their own personalized Old Spice video response by Tweeting, through Facebook, or Youtube commects … amazing! Full review by Mashable
is pretty good.
Inevitably and as expected, the videos got views, but following rapidly increased across all channels.
Guitar virtuoso Joe Satriani has sued
Coldplay for copyright infringement over claims that their hit single, Viva La Vida, used “substantial original portions” of his song If I Could Fly from 2004, seeking damages for “any and all profits.” The lawsuit has been filed in Los Angeles federal court.
Chris Martin has said: “We’re definitely good, but I don’t think you can say we’re that original. I regard us as being incredibly good plagiarists.” I bet he wishes he hadn’t said that now…