I am so glad I [accidentally] decided to write about the Old Spice videos last Friday, prior to the social media campaign launch. The Old Spice simple and clever social media campaign has been running for the past 48 hours, allowing fans, influencers, and random people get their own personalized Old Spice video response by Tweeting, through Facebook, or Youtube commects ... amazing! Full review by Mashable is pretty good. Inevitably and as expected, the videos got views, but following rapidly increased across all channels.
So W+K has been having fun with Old Spice lately ... It's actually quite impressive to see how every video they produce for Old Spice gets anywhere from 1 to 12 million views ... The latest one, called Old Spice | Questions got 3 million views in less than 1 week. <object classid="clsid:d27cdb6e ae6d 11cf 96b8 444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab version=6,0,40,0" <param name="allowFullScreen" value="true" / <param name="allowscriptaccess" value="always" / <param name="src" value="http://www.youtube.com/v/uLTIowBF0kE&hl=en US&fs=1?rel=0" / <param name="allowfullscreen" value="true" / <embed type="application/x shockwave flash" width="560" height="340" src="http://www.youtube.com/v/uLTIowBF0kE&hl=en US&fs=1?rel=0" allowscriptaccess="always" allowfullscreen="true" </embed </object
Today's award goes to iPhone4 vs HTC Evo . I'm sure most of you have seen it, but if you haven't, the video is a parody mocking Apple heads / fans that blindly follow the brand for status ... It shows how Apple builds following through designing great experiences and even if other brands have better technology, they cannot match the feeling one gets when holding an iPhone. This video came out the same day the iPhone4 was released, immediately rocked the charts, and keep going strong. The creator of the video worked at Best Buy, who immediately suspended him creating some negative PR which shows you that even though Twelp won the Grand Prix at Cannes this year, Best Buy is still learning how to best leverage social media. <object classid="clsid:d27cdb6e ae6d 11cf 96b8 444553540000" width="480" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab version=6,0,40,0" <param name="allowFullScreen" value="true" / <param name="allowscriptaccess" value="always" / <param name="src" value="http://www.youtube.com/v/FL7yD 0pqZg&hl=en US&fs=1?rel=0" / <param name="allowfullscreen" value="true" / <embed type="application/x shockwave flash" width="480" height="385" src="http://www.youtube.com/v/FL7yD 0pqZg&hl=en US&fs=1?rel=0" allowscriptaccess="always" allowfullscreen="true" </embed </object
iAd is a mobile advertising platform developed by Apple Inc. for its iPhone, iPod Touch, and iPad line of mobile devices allowing third party developers to directly embed advertisements into their applications. Unlike ot
<div Freddie sent this email internally, but no reason we shouldn't share. </div <div The following are a collection of the work that left the biggest impression at Cannes Lions 2010, but I encourage you to visit http://www.canneslions.com/work for the full list. The first couple below are truly amazing and should wet your appetite to view the whole list. "Andes Teletransporter" / InBev: http://www.canneslions.com/work/outdoor/entry.cfm?entryid=7582&award=1 (click view movie) </div <div <div <div "Sounds of Hamburg" / Philharmonic Orchestra of Hamburg http://awards.jvm.com/alster/2010/cannes/sounds of hamburg/ </div </div <div "Smile Activated Vending Machine" / Unilever / A SapientNitro Winner:</div </div <div http://www.sapient.com/awards/unilever/cyber/</div <div
Classified as RANT! Prequel : I noticed that some pages were taking too long to load ... I heard good things about WP Super Cache and I had tried it before, but it was messing up when toggling between web view and mobile view ... randomly providing web users the mobile view, and mobile users the web view ... I decided to give it another chance, tested, and it works ... speeded up the site drastically. Chapter 1 : A week goes by and I notice a drop in site traffic ... I analyze why and it's mainly organic traffic from Google More specifically, % Change 42.81% ... ok, now I'm pissed... why all the sudden my search ranking dropped so much?! Chapter 2 : I perform a search for some of my main articles, such as Free Social Media Monitoring Tools. Result? Buy Meridia Pill? Reliable Online Drugstore? WTF?! Where did this come from? I obviously never put that there ... So I click through and it's my regular content ... but if I open the cached Google version, this is what I see:
Citing a "very credible source," Digg founder Kevin Rose tweeted that Google is readying " Google Me ," a social network intended to compete with Facebook ... The Tweet was now deleted, but not before many sites includin
Sony comes out with a new spin to 3d projection, now in Madrid. Instead of going all fancy with braking and shattering buildings, they went with a simple elegant experiences that is cool not only because it's about 3d so
I've always been wondered by how brands are not just using anything as media, like plazas, buildings, the sky ... but it's actually happening ... within the past month, first Samsung and then BMW using 3d projection mapping to display a full HD3D display on top of buildings. I don't know the laws and regulations for it, but I'm sure there are some, otherwise we would see add projected on every building ad saturation. Samsung introduced 3d projections in Amsterdam to promote their new to be launched 3d tv's. I would love to get one for the world cup, but I could only hope. <object classid="clsid:d27cdb6e ae6d 11cf 96b8 444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab version=6,0,40,0" <param name="allowFullScreen" value="true" / <param name="allowscriptaccess" value="always" / <param name="src" value="http://www.youtube.com/v/pOM8 2Wbkbs&hl=en US&fs=1?rel=0" / <param name="allowfullscreen" value="true" / <embed type="application/x shockwave flash" width="560" height="340" src="http://www.youtube.com/v/pOM8 2Wbkbs&hl=en US&fs=1?rel=0" allowscriptaccess="always" allowfullscreen="true" </embed </object
Latest news, Adobe finally gets into the iPhone/iPad by delivering Flash based ads to the iAd network. Mashable reads: "Adobe to Bring Flash Based Ads to iPhone: Adobe has partnered with ad company Greystripe to deliver
Apple has created an HTML5 Showcase that presents its vision for the next generation of the web. Interesting combination of video, audio, typography, transitions, filters, and 360 spins. It works perfectly on my Mac using Snow Leopard and Safari, and works on my iPhone, and my iPad ... however, when I wanted to try it on my Google Chrome, which is actually even better suited for html5, I found that Apple blocks it.
