Often innovation finds a series of technologies, repurposes them, mashes them up, and creates an incredible new experience; other times, it ruins them.
Over the past couple of years, a new type of speaker has been emerging: a portable vibration speaker
that can turn any surface into speakers, like the TruPulse
, EpiShock
, or many others.
Apparently Sky Go came up with a great idea: to use sound as a medium by enabling windows at subways or trains. They called it, the Talking Window Ads
. The idea is actually really good, but if you watch the video below, you’d find that the implementation - not so much. You tell me: who would like to be unexpectedly interrupted, likely when you’re trying to sleep, with a voice trying to sell you Sky Go?
Official GoDaddy.com Commercial just went live, featuring Smart meets Sexy with Bar Refaeli kissing some nerd dude. The video will go viral, but it’s such as lame advert … GoDaddy is giving their ad agency way too much power …
Google Analytics has put together a series of videos demonstrating what poor Web design can do to an online commerce site - situations we’d never put up in real life.
Produced by Google’s in-house video agency in the UK, all the spots have the absurdity of a Monty Python skit. It seems weird for Google to be dissing online search and e-commerce, but here it serves the greater goal of telling people to learn more about their customers via Analytics. And in this case, it’s funny ‘cause it’s true.
Lux Research has put together a group of cutting-edge emerging technology companies to watch in 2013, mostly energy tech.
1).Beta Renewables
: A $350 million joint venture between Gruppo Mossi & Ghisolfi and TPG, Italian company Beta Renewables is scaling up a commercial cellulosic ethanol factory, which it began operating in the fourth quarter of 2012 in Italy. The plant is supposed to eventually make 20 million gallons of cellulosic ethanol per year, starting from an initial volume of 40,000 tons. Beta Renewables uses enzymes to break down non-food biomass and then uses a fermentation process to turn it into biofuels.
